How to make a logo can be said to be difficult and easy. This is because the seeming creation requires a few necessities: creativity, image reasoning, and mastery of a particular design program.
Why is it necessary to make a logo for your business?
A logo is a sketch or picture with a specific significance and addresses the meaning of an organization, brand, association, establishment, etc. It is Irrefutable that people are visual animals who think that visualized images are easier to remember.
In addition, the public can know the identity, intent, and meaning of the owner of the logo through just an image. If elaborated further, a logo has an essential role in a company for the following reasons.
Easier to be recognized
For instance, if you make a product business such as luxury, numerous ways should be done to make your product promptly known by buyers. For instance, you need to make a genuinely unique luxury logo that has never been utilized in other comparable items. There are explicit subtleties, etc.
However, that strategy alone won’t be sufficient to promptly show your business identity, particularly to new buyers who have never at any point known your organization or item at all. Accordingly, giving a logo to a specific piece of luxury will make it simpler and quicker for the crowd to get to know your item.
Differentiating with competitors
Today’s competition is getting tougher. Some brands even pitifully make items that are actually the same as their competitors, even their packaging design.
You may solve this issue by designing a unique logo. The product logo may change the individuals’ minds to choose your competitors’ products even if they steal your idea.
Speak brand identity
A logo preferably depicts the vision and mission of a brand and business. Thus, make sure that your business logo is not be designed haphazardly.
For example, the business you do emerges during a pandemic by hiring financially impacted people. You can create a logo as a hand that is giving sunflowers to the other hand. The purpose of the logo is as a symbol of helping each other and maintaining optimism.
Tips for making a company logo
It is said that 93% of logo designs are simple, and 95% of logos just utilize a single or only two colors. Besides, 41% of brands utilize the adapted kind.
According to the statistic, you may already have a good idea of your logo design. But of course, there are still some other important things that need to be considered in order to produce a logo that is really just right.
Basic guidelines for creating a logo
- Understand what exactly kind of image can represent your company or brand identity.
- Expand references to get a unique and appropriate logo idea.
- The logo must meet several important elements, namely simple (effective), memorable (easy to remember), timeless (lasts without having to be replaced for years to come), flexible (can be applied in various media and applications), and appropriate (reflects purpose and identity of the company).
How to make your own logo
Big companies are not even half-hearted to spend up to billions of rupiah to create a logo. They will use the services of the best logo designer for a visual design that displays the company’s identity. But the good news is, not all logo designer services are expensive—and you don’t have to use the services of another party to create a business logo.
How to create a logo today is even easier with the presence of various graphic design applications available such as Adobe Illustrator, Adobe Photoshop, and Corel Draw. The main key: you must master the use of the software. Luckily, there are now many tutorials available to operate these tools on various platforms, from printed books, blogs, YouTube, Instagram, and even TikTok.
Well, as an illustration, here are some steps to operate Adobe Photoshop to create a simple business logo in the form of your company name.
- Open the Adobe Photoshop software already installed on your laptop or PC.
- Once open, press CTRL+N on your keyboard to create a new layer.
- Select the elliptical marquee tool in the left corner of the Photoshop menu.
- Press the Shift key on the keyboard to perfectly round the circle.
- If the dotted circle line already appears on the layer, continue by right-clicking on the circle line select Stroke the Stroke menu box appears to choose the color and size as desired. Click OK.
- Click CTRL+D on the keyboard when the circle appears to remove the dotted line.
- Draw a small circle inside the large circle in the same way as in numbers 3 to 6.
- Write the name of the brand or company using the Horizontal Type Tool. You can adjust the thickness of the font by pressing the CTRL + T keys on the keyboard. Then change the Width as expected.
- After all, processes are complete, save your work by clicking Save As and in png or jpeg format.
How to create a logo with DesignEvo
DesignEvo Logo Maker offers many free pre-made templates. After choosing the desired template, you will be directed to a special page for the logo design process. When finished, continue by clicking Download at the top right.
There are two download options on DesignEvo: low and high resolution. You can download free of charge for low resolutions, but you have to choose a paid plan, Basic or Plus, for higher resolutions.
In addition to the logo maker applications above, there are also several other references such as Namecheap, LogoMakr, Visme, Oberlo, and Zyro Logo Maker. Use a tool that best suits your needs and comfort. The presence of a logo in a business basically plays an important role in branding. And it makes the logo can not be done carelessly. Even so, logo creation doesn’t have to be left to professionals—you can also try to create your own using the tips and ways to create a logo that has been described previously.