Are you wondering how to do online marketing for dentists? Check out this guide on taking your business to the next level and increase your patients.
77% of Americans use a search engine to find a new health care provider.
This statistic proves that dentists should leverage their digital marketing to expand their client base and establish themselves as an expert in dentistry.
Know nothing about online marketing for dentists? No worries, we’ve got you covered. Here’s everything you need to know.
Optimize Your Website For SEO
SEO, or “search engine optimization”, determines where your dental practice ranks in Google’s search results.
To improve your SEO dental marketing strategy make sure your website speed’s under three seconds, mobile-friendly, and has many backlinks from authoritative websites.
You should also include:
- Online scheduling, bill pay, and prescription renewal
- Messaging capabilities
- Dentist profiles
All of these features will attract more patients as it’s easy to navigate and book an appointment.
84% of people trust online reviews as much as a personal recommendation.
No dentist internet marketing strategy is complete without posting reviews. If you don’t have any, ask your current patients to leave positive ones on Google and your social media channels.
The friendlier your image, the more successful you’ll be. Reviews are a fantastic way for potential patients to glean whether you’re credible, so ensure your reviews reflect this.
Start a Dental Blog
Alongside browsing dental office designs, you should also harness the power of blogging.
This is a powerful part of digital marketing for dentists because you can target your patient’s pain points and answer their questions.
For instance, you can write a post answering: “Are natural toothpaste effective?”
If you’re stuck for ideas, write about a current dental trend or new ways to maintain good oral hygiene.
Use Video Marketing
The average user spends 88% more time on a website with a video.
Luckily, there are many video marketing ideas for dental offices you can use to engage patients. For instance, post welcome videos so you can introduce your facility and staff.
Videos are a fantastic way to appeal to a patient’s human side and create empathy. It also gives you an opportunity to get patients to record a review to prove you’re confident in your abilities and that you have a good reputation.
Or create videos of different procedures with an overview and their after-effects.
An important part of your dental advertising is to maintain good relationships with your existing patients.
You can do this by sending appointment reminders or to remind them to schedule one to ensure their needs are met. Appointments reminders work best through emails and texts.
That’s Everything About Online Marketing For Dentists
Online marketing for dentists is crucial to spread the word about your facility and expand your audience.
Ask current patients to leave positive reviews to improve your ranking on Google and start blogging so you can give your facility a voice, educate readers, and encourage users to book an appointment with you. Good luck!