Take your product to the next level by using one of these packaging design ideas.
Approximately seven out of 10 consumers say that the packaging of a product has an influence on their decision to buy or bypass it. Are you satisfied with the packaging of your company’s products? Do you think people are going to be lining up to make a purchase once they see it?
If you’re not confident in your packaging yet, you’re in the right place. Listed below are 10 creative packaging design ideas you can try today to help your products stand out.
Why Good Packaging Matters
In addition to having an influence on consumers’ likelihood of purchasing your product, there are plenty of other reasons to make packaging a priority. The following are some of the most noteworthy benefits good packaging design provides:
- Helps to form an emotional bond between the customer and the brand
- Helps to foster trust and brand loyalty
- Protects the product from harm
- Sets realistic expectations for the consumer
Well-designed packaging also increases the likelihood that consumers will re-purchase your product in the future. It’s not enough to get them to pick it up once. You want lifelong customers, don’t you?
Top 10 Packaging Design Ideas
If you’re convinced that you need to focus on your packaging, the next step is to nail down the design. Here are some design ideas you may want to try to take your packaging to the next level:
Keep It Simple
Sometimes, less is more. This is especially true when it comes to things like logo and label design, as well as designing packaging for your product.
Think about luxury goods like Apple products. Their packaging is simple and sleek. It mimics the style of the products encased inside of them.
If you’re looking to make a statement and establish yourself as a minimalist brand (even if you don’t sell luxury items), taking a simple, straightforward approach might work for you.
Switch Up the Shape
It might be hip to be square, but it’s also fun to shake things up and package your products in a differently shaped box. If you want to create a more whimsical feel for your products, consider changing up the shake up the packaging.
Using a different shape to package your products can help them to stand out on the store shelf. People will be drawn to the uniqueness of the box and be more inclined to pick it up and see what’s inside.
Use the Right Colors
Color is key when you’re designing the packaging for a product. Choose colors that help consumers to create positive associations with your brand.
Make sure they match with your logo and other marketing materials, too. This helps to establish a sense of uniformity and makes it easier for people to recognize your brand.
Add Natural Elements
Do you sell natural products? If so, including elements of nature in your packaging is a great option to consider.
You could use natural colors like greens, browns, blues, and reds to help people see that they’re buying something that’s all-natural or organic. You can also add images of things like leaves, trees, or other plants to further drive home the message that your products come from the earth.
Make It Eco-Friendly
In addition to adding earthy elements to your design, what if you made the packaging eco-friendly, too? For example, you could make it from recycled or biodegradable materials.
If you’re selling a natural product, this is an especially powerful marketing tool. People who buy natural products are more likely to have an interest in helping the environment, and your packaging will make it easier for them to accomplish that goal.
Transparent packaging can be powerful, too. When you choose a transparent design, you show people exactly what they’re getting when they buy from you instead of some other company. This, in turn, can make it easier for people to trust your brand and want to continue shopping with you in the future.
Who says you have to stick to solid colors when designing your packaging? If you want to stand out and get noticed, you might want to consider using patterns in your design.
This adds a feeling of whimsy to your packages and might be more appealing to young, fun-loving consumers. It can also attract folks who might otherwise walk right past your products.
Take Up Space
There are definite benefits that come with using a simple, minimalist packaging approach. At the same time, though, there’s also nothing wrong with making use of all the available space on your box or package.
Maybe you want to tell a story about your company on one side of the box, for example. You might also want to let a particular pattern or logo make its way all the way around the package so that it’s visible from every angle. This can make the packaging more eye-catching and help people recognize it no matter how it’s positioned.
Create an Experience
Another way to showcase your products and get people excited about them is to create an experience for shoppers when they open the packaging. Think of products like Crown Royal whiskey, for example. It comes in a luxurious purple pouch and helps consumers feel as though they’re having a special, one-of-a-kind experience.
Make It Mailable
It’s easy to get carried away when designing your packaging and start adding all kinds of unique elements to it. When you’re brainstorming packaging ideas, though, make sure you’re also thinking about how it’ll get distributed.
If a big part of your business involves mailing products directly to consumers, choose packaging that looks great but won’t get damaged in the shipping process. Make sure it won’t cost an arm and a leg to ship, too.
Try These Design Ideas Today
As you can see, there are lots of different packaging design ideas you can use for your products. No matter what you’re selling, you can use one (or more) of these strategies to showcase your products and get people interested in buying them.
Do you want to learn more about promoting your business and attracting new customers? If so, check out the Marketing section of our website today for some additional tips and tricks.