You need to have a marketing team that will deal with all things related to your campaign. You also need to assign a project leader for some of these campaigns. You want someone who will create an exciting campaign that will increase the awareness of many people about the existence of your business. These are the qualities to look into when determining who will lead the marketing campaign.
You need a leader who knows how to lead the entire team with a clear vision. Even if there are contradictory ideas within the group, this person should not back down. You want that kind of project leader because it takes a lot of work before releasing a marketing campaign. Poor and weak leadership will not take the team anywhere.
You also want someone who has already had experience in leading a marketing campaign before. Some of the people in the team have great ideas, but they could not lead the group because of their lack of experience, or even willingness to do so. They might work well as support staff but will fail when given a leadership post.
Leading a team does not mean all ideas will come from one person. The team still needs to help each other to reach the goal. If the leader does not know how to listen and is not flexible enough, nothing will happen. It will also make everyone else lose their motivation because they do not feel like they have a voice at the table.
Another reason why you want someone flexible is that things could change along the way. If the initial plan fails, this person will scrap the plan and move on to the next best thing.
You also want someone who knows a lot about marketing. You also want a diligent researcher who will compare other existing marketing campaigns and determine which of them could work when used with the company. You need a person who is passionate about marketing and will do everything possible to continue learning in preparation for future campaigns.
You will know someone can lead the team when you see that person. During meetings, even without a leadership role, this person will stand up to talk. This person is assertive without being rude. You want that kind of leader on your team. Although it is okay for you to push someone to take the role, it would be better if you have someone ready to do the job.
On your next marketing campaign, you might want to consider joining a trade show. It allows you to interact with local audiences and provide them with the information they need to know about your business. Find someone who can lead the team for that event. You need to plan your attendance including the decoration of the exhibition booth along with the display boards to use. You also need to determine how you will grab the attention of many people considering the number of companies that will be present.