Real Estate is a thoroughly customer-centric one. Marketing for real estate needs to be focused to achieve success. It is important to use various tools to make the marketing process more effective and achieve the desired results. One of the best ways to do this is by using automation and software-based tools. These tools will be of great value to real estate marketers and help them to achieve efficiency in their work. The tools will help them reach out to customers, communicate better with them, and improve business.
We take a look at 5 of the best marketing tools that real estate marketing professionals can use in 2020.
HubSpot offers a free CRM tool that is handy for marketers. A CRM tool can help marketers manage their interactions with customers in an organized and effective way. Right from the initial interaction to all sales and service interactions, everything can be captured through the tool. It allows marketers to handle customers in a better way. Up to one million contacts can be recorded using this tool. Unlimited users can be created, which is a feature of no free software offers.
Basic e-mail options are available in the software. It can be integrated with Sales Hub software to manage appointments with customers, schedules, and other such options in a better way. It gives marketers information that helps them manage leads better.
TXTImpact is an SMS marketing tool that allows you to engage with your customers through text messaging. You can send reminder messages, promotional messages, and even run a marketing campaign using this software. Carrying out surveys and opinion polls become easier using this tool. The software used by more than 20,000 businesses is a great tool to use.
This software is one of the best tools for mass texting allowing you to send custom messages through a database of contacts. You can manage contacts easily and even enable two-way texting. You can use shortcodes through this tool. Apart from text messages, you can send MMS. It has a reporting and analytics option that management would find useful. It is truly a handy tool for marketers.
Zillow is a tool for real estate marketers that acts as a marketplace. Real estate professionals can use it to list properties as well as find properties. This will help manage their core activities in a more effective way. Apart from the online option, it is available as a mobile app. You can use this tool more effectively by advertising on it. It allows them to get more qualified leads.
Zillow offers innovative premier agent websites that would help real estate agents to have their own website with the best quality design with integrated property listing service. This tool is used by customers too and agents can get their customers to share reviews of the site to help boost their reputation.
Multimedia plays an important role in websites and in the property listing. Using top quality images of property helps potential customers to get a clear view of the property. A video of the property would be comprehensive and can help attract customers to property without even visiting. Using pictures and videos can be very helpful for real estate agents in their work.
iStaging is a tool that helps to create 360-degree views, which is a great way of filming a property. It is not required to use a camera. You can install their app and shoot pictures and videos and save them. The software allows you to use your pictures/videos to create a virtual tour. You can use this tour on your listing or on your website.
Social media presence is important for all businesses. You need to establish yourself on social media platforms like Facebook, Instagram, Twitter, etc. This allows you to reach out to potential customers easily. You can also interact with them through social media. Managing social media channels take a lot of time. HootSuite allows you to do this in a seamless way.
This is a tool that helps you manage your social media accounts. You can connect this tool with your Facebook, Insta, and other accounts. You can post on this tool and it would automatically be shared on all your social media platforms. This is very handy and helps you manage your social media interactions better. You can even create schedules so that the content you post on these websites come out at different time intervals.
These five tools will make marketing easier and help in producing better results. These are tools that are a must to have for those in the real estate business. They help real estate marketers manage different aspects of their work in a more effective way.