SEO Strategy & Trends To Watch In 2021

Imagine the world without online business and online presence, especially in 2021. Yes, it sounds impossible because we spend almost 8hr per day online, which is nearly half of the time we sleep a day. Online activities like voice search, quick replies, content scanning, online shopping, etc., are now becoming a part of our day-to-day life. That’s the reason online businesses are struggling to beat their competitors and reach their target audience. Here, the SEO strategies come to rescue your business and take them on top in google searches. 

Today, the standard SEO strategies lose their effectiveness to produce the desired results due to the enormous competition. So, here we compiled the top 6 SEO strategies and trends that will help you to reach your business goals in 2021. 

Top 6 SEO Strategy & Trend 2021 Every Marketer Should Know

1- Mobile SEO

This is the era of smartphones. People use their smartphones for online searches, shopping, social media, texting, online meetings, etc., and the number of smartphone users is growing rapidly. According to the latest research published by Web FX, 52.2% of all website traffic is generated from mobile phones only, and the percentage is increasing each day. 

So, if you’re focusing on desktop SEO, then now it’s time to upgrade yourself before it’s too late. If your website’s mobile ranking is higher like on desktop ranking, then you will be the King, but if you’re lacking, then it’s time to think again. The Latest SEO services and strategies to optimize your site will help to convert more valuable leads for your business. 

Gone are the days of typing your query on the Google search bar. “Hey Google”, is now becoming a new trend in 2021. 7 out of 10 people prefer to choose voice search over typing, which means 71% of consumers choose voice searches to find services. In addition, people use their mobile phone voice search feature to find quick and accurate results. Therefore, you better focus on optimizing your website for voice-friendly searches in 2021, also improving content and technical optimization.

3- Google EAT

EAT (Expertise-Authoritativeness-Trustworthiness) is floating all around, and it is also going to play a crucial role in implementing successful SEO strategies in 2021. That was the time when we could pop on google overnight. Now, Google searches are becoming more case studies and evidence-based. So, to rank top on Google, we need to value our brand by building its strong expertise, authority, and trustworthiness. However, if you successfully achieve a high EAT, nothing can stop you from getting a top rank on Google in 2021. 

4- Content is still King

In 1996 BIll Gates phrases “Content is king”, but is it still true in 2021? The answer is yes, the content is going to rule in 2021 and will continue well in the future too. Content is the only thing people look at when they search online, whether a blog, description, article, newsletter, website content. People don’t search to buy things, they search to learn and educate themselves. So, the Original, high-quality content which offers any benefit to the user will highly impact SEO Melbourne in 2021. Producing high-quality, engaging content regularly increases the chance to get a higher position on SERPs. The reason why you should put content on top of your agenda while implementing new strategies this year.

5- Google My Business 

Covid has changed the way of doing business and forced many local business owners for digital adoption. During this challenging time due to covid strong business foundation and online presence have now become crucial to survive in the market. So, for that, Google My Business (GMB) will play a key role in improving the online presence of local businesses during this pandemic. GMB is keeping updating its new exciting features to help local business owners to reach their audiences. For example, You can now add more specific details of your business, including location, products and services, publish blogs, answer their queries, offer reservations, etc., for your business listing on Google. In fact, the Google business listings are now so advanced that the searches barely need to visit the actual business website. 

6- Core Web Vitals

This year SEO has become more user-focused. So, for a good user experience, including fast loading time, mobile navigation, and increasing response time, Google updated Core Web Virtual. Core Web Virtual is gaining popularity in 2021. Core Web Virtuals based on three basic user interaction measurements:

  • Largest Contentful Paint (LCP): Loading speed of content on web pages
  • First Input Delay (FIP): Page interaction time 
  • Cumulative Layout Shift (CLS): Stable page loading time 

These signals will help to measure the user perception and experience of interacting on web pages. In 2021, if your SEO strategies are not Core Web Virtual friendly, then your business is going to suffer to reach its target.

Conclusion

Upgrading your knowledge and opting for the latest technologies is the key to implementing the best SEO practices in 2021. SEO is the main driving force, and if used carefully, you could rank on Google pages. But for that, you should have great content on your website and then focus on the SEO trend and strategies to come under google consideration. 

Ravi is a digital entrepreneur who has a vision of helping businesses to increase their online presence through websites, mobile applications, and SEO. He is the Founder & CEO of Webomaze Pty Ltd, a one-stop digital agency based in Melbourne.

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