Printing flyers, sending out mailers, and blasting social media doesn’t always work alone. Follow these smart business tips to generate more leads.
Did you know that 81% of consumers do research online before making a purchase?
How about the fact that roughly half of small businesses don’t even have a website?
Are you looking for business tips to generate more leads? Then it’s time to learn how to generate leads using the power of the internet.
Let’s take a look at 11 smart ways to take your business to the next level through lead generation.
1. Optimize Your Website
Your website is your home base on the internet. All of your efforts to generate leads online start here. This is because generating traffic to your site won’t do you any good if users bounce off your site without taking any action.
Leads are generally generated on websites by gaining prospective customers’ information. This might mean their name, phone number, email address, or other qualifying factors.
There are a number of different ways to optimize your website for lead generation. Pay special attention to your calls-to-action (CTAs), landing pages, and thank-you pages.
It’s also essential that your site is mobile-friendly. This means that your site needs to be adaptive to any device. This is important because 81% of Americans own smartphones and some of them even use their phones as their primary means of internet access.
Check into the page speed on your website as well. This can have a direct impact on both conversions and traffic.
More than half of mobile site users will leave a page if it takes more than three seconds to load. If your site is too slow, potential customers will bounce off it before they even give you a chance.
Google also uses page speed as a factor in your search engine ranking.
2. Use Social Media to Find Leads
It’s easy to let social media profiles get stale and outdated. If you take the time to keep your social media presence fresh and relevant, though, you’ll be able to bring in more leads for your business.
Make sure that your profile is updated and ready to go before planning out your next social media lead campaign. It’s essential that your profile lets customers know how to contact you, shop, sign up for your newsletter, and more.
One of the most popular social media sites for lead generation is Twitter. Make sure that your Twitter profile has a professional-looking photograph, include a link to your LinkedIn, and tag your company’s account.
When you provide a link for people to click, make sure that it brings them to a user-friendly landing page. This landing page should be relevant, and if you include a form you should keep it as simple as possible.
When using a social media account, you should try and connect with as many people as possible.
The more connections you make online, the wider a net you’re casting. Don’t get caught in the trap of thinking your online connections need to be close friends. Sometimes the best leads are people you’re only tangentially connected to.
3. Tap Into Spanish Speaking Leads
Did you know that there are more Spanish speaking people in the United States than there are in Spain? With 52.6 million people in America that speak Spanish, you’re leaving out a large segment of the country if you don’t focus on these potential leads.
If you’re not tapping into Spanish speaking leads, you’re leaving money on the table.
This is particularly true for the legal leads market. Spanish speaking legal leads often have a higher conversion rate than English-speaking legal leads.
4. Automate Your Marketing
There are a number of tools available to help automate your marketing. This means that you can produce better lead generation results without nearly as much time investment.
Automated marketing has grown exponentially over the last ten years. Almost half of companies are already using marking automation. This means that if you’re one of the businesses still marketing without automation, you’re at a serious disadvantage.
Email marketing is one of the most common forms of automated marketing. The entire email marketing process can be automated.
5. Answer Questions on Quora
This social networking site is a question and answer based. Millions of people from varying demographics participate in Quora every day. Answering questions relevant to your business means that more people will be exposed to your profile and website.
This is a great way to make your company an authority in your niche. The more you display the expertise your business has on a certain topic, the more potential customers will trust and respect your brand.
6. Participate in Popular Forums
There are forums for every industry, interest, and niche out there. When you participate in popular forums that are relevant to your market, you’re connecting directly with potential customers.
Similar to answering questions on Quora, participating in forums will help establish your brand as an authority. Not only will people on the forums be quicker to recognize your brand when they see it advertised elsewhere, but they will also be more likely to see your company as legitimate and trustworthy.
7. Utilize the Power of YouTube
Did you know that YouTube is the world’s second largest search engine? It’s not just a platform for cute cat videos, but a powerful search engine that performs 3 billion searches every month.
Video content is also the most engaging form of content you can produce. It’s also more enduring, with the videos you produce receiving referral web traffic for much longer than other social media sites.
Starting a YouTube channel is a great way to take charge of your brand identity and personality. You’ll further establish your company as an authority in your field and stand out from your competition.
8. Start Guest Blogging
Guest blogging can be a powerful lead generation tool if used correctly.
You’ll want to make sure the articles are written are relevant to your target audience. It should also send readers to your site on an appropriate landing page.
Make sure that the article has unique information, and you’ll want to actively promote the piece. Lastly, be sure that the host site is one that is well-respected by your target demographic.
The main objective of guest posting from an SEO standpoint has typically been to get a backlink to your site. However, over the years it became increasingly common for guest posts to contain very low-quality content with the assumption that only the backlink mattered.
This means that it’s absolutely essential that you produce high-quality, engaging content. If you do so, you’ll increase your business reach, exposure, and branding.
9. Comment on Other Blogs
The more you put your name out there, the more leads you’ll generate. Make sure that you are commenting professionally with generous and helpful input. When you contribute to other blogs through comments, people will be more likely to check out what your website has to offer.
10. Market Through LinkedIn
LinkedIn is one of the most popular social media sites for lead generation. If you’re looking for marketing tips for small businesses, you’ll definitely want to utilize the networking possibilities available through LinkedIn.
Through LinkedIn, you can publish content and grab the attention of new potential clients. Make sure that your profile is filled with useful information about your company and includes links to your site.
11. Directly Engage With Leads
Directly engaging with your leads is one of the most important small business tips. While most businesses choose indirect engagement strategies, you can stand above your competition by engaging directly.
An example of indirect engagement would be a FAQ page. This means that when people have a question about your service, they’re browsing your site on their own looking for the answer.
On the other hand, direct engagement uses tools like help centers, live chat, and forums. Customer service representatives are available to directly answer the questions your clients have. By having more engaged customers, you’ll receive more leads and better word-of-mouth advertising.
These Business Tips for Lead Generation Will Take Your Brand to the Next Level
You’ve worked hard to build a service or product that you believe in. The next step is to make sure that the rest of the world can find you.
The internet is a crowded space, and it can feel impossible to get noticed in the crowd. Using these lead generation strategies you’ll be able to set yourself apart from your competition. With more leads, you’ll generate more traffic, and make more profits!
Did you find this article about business tips for lead generation helpful? If so, be sure to check out the rest of our blog for more informative and useful content!