In this fast-paced life, meeting people in person has turned into a luxury. The only time where you can find people all round the clock is on the internet. The internet is quick, easy, inexpensive and effortless.
The best way, to reach people is through or on the internet. You can not only reach potential customers but also investors on the internet. A well-designed website helps you to create awareness about your product, advertise and generate sales.
It is, therefore, important to understand the concept of web development.
What Is Web Development?
The process of developing a website for the internet is known as web development.
The process of web development can be a simple text format. It can also be a combination of design and information. It may or may not include social media platforms the choice is completely yours.
A website comprises of:
- Web content development
- Web designing
- Network security
- Web engineering
- e-commerce development
Discussed here are the four simple steps of web development:
Step 1: Register your Domain name
You must always have a domain name. It is the link that people will use to reach you (your website). The fundamental reason for having a domain name is that it gives a special identity to your brand/ business. A proper domain address shows your professionalism and credibility of your business.
It is a sign that you are moving with the trend. It also shows a progressive approach to your business. In the future, if you switch web hosts you will still own the domain name.
A domain resembling your product/service can increase web traffic on your website. Potential customers will visit your site regularly and can be converted into sales.
There are several portals on which you can register your domain name. Some of the portals offer free registration and/or charge minimal registration costs.
Step 2: Design your website
Designing your website not only includes the visual aspect but also content. Colorful vibrant graphics and quality content can boost traffic on your page.
The combination of visual and content gives the user an in-depth knowledge of your services/product. Based on this knowledge they are likely to conclude their purchase.
This makes it important for you to give them precise information about you.
You can hire professional web designers and content writers to help you.
The structure and relevant information on your website help you to build a good brand image. Your potential customers are likely to perceive you based on their experience. Visitors are less likely to visit a slow and boring website.
Step 3: Type of Website
Every website is built for a specific reason. Some are built for sales, entertainment, sharing information, etc. There are different types of websites. You can choose the type of website that you want based on your business needs. Listed below are different types of websites:
Business website- A website specifically designed to share information about the business.
Media website- Website designed to share new stories, reports, entertainment, and news.
TV and/or video streaming- Website which streams only television shows, movies, web series, and podcasts. It is more likely to be for entertainment purposes.
E-commerce website-An e-commerce website allows customers to make a direct purchase from the website. This website comprises of the shopping cart, online payment option and allows direct purchase from the portal.
Apart from these, there are other websites like portfolios, blogs, educational, etc. Based on the nature of your business decide which type of website suits you.
Step 4: Promotion of your website
You have registered, designed and selected a website. The next and final step is to promote your website. There are different ways to promote your website.
You can promote your website through e-mail marketing, blog, regular blogging, social media, etc. You can also promote your website by strengthening your website SEO.
You can post your website on forums and also make use of quality marketing tactics.
The way you promote your website completely depends on you. The factors that you have to be mindful of the purpose of promotion, business goals, budget, nature of the business, etc.
For instance, if you are a new brand with a minimum budget you cannot use all the above promotional tools. In this case, you can use social media platforms to create awareness about your services.
Regular posts on Facebook, Instagram, Twitter, etc. about your services and your new achievements can work wonders for you.
It is also important to evaluate your promotion from time-to-time. If not, you have to determine a different method to reach your customers.
During all four steps, you will have to carry out in-depth research. This will help you to choose the most suitable website solution for your business. Remember, to keep your website updated.
Design a secured website that is well protected from viruses and bugs. It is equally important to purchase copyright for your website.