Text messages can be a highly effective way of marketing a product, a business, a political candidate, or pretty much anything else that you can think of wanting to promote. However, this does not mean that it is going to be an easy ride. When you are sending messages directly to people’s mobile phones, there is something that is altogether more personal about this, which is so different from the general social media messages that companies send out on a daily basis or more. So, here are a few best practices that can prove to be highly useful with regard to text message marketing.
Make Sure You Have Got the Info Legitimately
People do not want to receive text messages unless they have actually opted into them for some reason. Further to this, you could even be in contravention of the law if you are contacting people who do not want to be contacted. For this reason, it is especially important that you have obtained your mailing list legitimately and you are using it in a way that is proper and above board.
Personalize the Text
As far as possible, you should aim to personalize the text message. The first and most obvious way that you can do this is by using the customer’s name. If you have several different marketing campaigns, you should try to identify the one that is going to be the most relevant for that person. This can seriously help the customer to feel even more valued and not like they are part of a generic marketing campaign. After all, you are probably asking the customers to part with their money in one way or another – whether this is via a special offer or even donating to a political campaign. If it is the latter option, Tatango is a great agency to contact.
Provide Value
When people are being contacted by SMS message, they expect to receive something that they are going to take action on. Perhaps this could be a special offer, a free gift, or the opportunity to win a prize. Alternatively, it could be the chance to go to an event that not everybody has access to. Ultimately, if you are giving people something that they want, it is much more likely that they are going to stick around for future messages.
Make the Instructions as Clear as Possible
Since you only have a limited number of words to work with, it is especially important that you use all of them that you have at your disposal in the most effective way possible. Essentially, this means writing out a series of clear instructions that your customers can understand and follow. All of the details that you are providing need to be stated in the clearest possible terms. You should also use actionable words and write your call to action well.
Following these best practices for SMS marketing campaigns can help you to get the results that you are looking for.
