The 5 Most Effective Types of Social Media Advertising

emmamiahApril 4, 2019

0 2 minutes read

Social media advertising is the one avenue that brings in consistent sales. Find out here The five most effective types of social media advertising in 2019.

There are 3.4 billion active social media users. And that number keeps growing. In one year, social media users grew by 320 million. That’s one new user every 10 seconds.

The question is no longer if to advertise on social media but how. Read on for our list of the top 5 types of social media that need your attention.

1. YouTube

A lot of marketers ignore this social media platform. But that is a big mistake.

Each month, 1.9 billion users are on YouTube. That’s 50% of internet users!

Though there are different types of social media, YouTube is one of the best platforms for sharing content.

And, if you design a video for YouTube, you can then repurpose it for use elsewhere.

2. Facebook

Of all the social media types, Facebook is impossible to ignore. Not only is it used across all demographics, but it is also used constantly.

Among US residents, 53% use Facebook multiple times a day.

Who would want to pass up such an opportunity? Facebook ads let you target your audience with precision.

Specify your audience demographics and choose pay per click for successful ads that get results.

Use a Facebook ad creator to create compelling ads.

Facebook is a great tool for businesses because of the Ads Manager. You can manage and measure your ad’s performance.

Then you can see insights into how to improve your marketing strategy.

3. LinkedIn

If your aim is to target B2B professionals, LinkedIn is the way to go.

This social media platform has a membership of over 575 million professionals. And 80% of them are decision makers.

Linkedin Marketing Solutions is the platform’s advertising solution. It works to surface relevant content to the right prospects.

You can create a free company page to spread the word about who you are. You can also make ads to reach out to professionals.

There are two options: you can create ads that appear in the LinkedIn feed. There are also message ads that can be personalized and sent to targeted individuals.

You can choose between PPC (Pay Per Click) or CPM (Cost Per Mille) campaigns

Use the Campaign Manager to organize and optimize all your campaigns. You can see how much your ads have spent, see the number of clicks or impressions and more.

4. Pinterest

Pinterest is designed so that consumers can find and purchase products. Unlike Facebook, Twitter, and Instagram which are primarily used for content sharing, Pinterest is purchase-based.

Also, Pinterest-based images dominate Google’s results. So there’s a good chance non-users will see your images, too.

Plus, Pinterest has the best engagement rate of all social media types. Also, 81% of the users are female. If women are your target audience, you’ve struck gold by launching Pinterest marketing campaigns.

5. Instagram

If your content focuses on visuals, choosing Instagram over other types of social media platforms is a no-brainer.

Instagram is king when it comes to generating sales for visually appealing services and products.

You can capitalize on trending hashtags to promote your posts for free! And you can also create paid ads. Best of all, you can coordinate your Instagram campaigns through Facebook Ad Manager for ease of use.