Wondering how to showcase your personality and skills to the world? Are you worried about people never discovering your ‘true’ talents? Well, worry no more because you have come to the right place to find out the best tips to market yourself in a highly competitive environment.
Digitalization has revolutionized the way companies hire suitable employees for various roles. Likewise, it has also changed the way individuals can market themselves in a highly competitive job market. Ultimately, what attracts potential employers is how you can distinguish yourself from a pool of candidates. They seek to see how you can add value to their company in the long run. Thus, it is essential to showcase yourself as a brand and your worth to the world.
Moving forward, here are some best practices to successfully market yourself to potential employers.
1. Polish your skills
Your skills are what matter the most. No one will bat an eye toward you if you do not showcase your talent. Such is the importance of polishing and refining your expertise with your niche. Even raw talent often goes unnoticed and unappreciated if not marketed to the world correctly.
Hence, it would be best to enhance your existing knowledge and skillset with additional professional qualifications and certifications. Knowledge is power, and no amount of it is less or goes wasted. For instance, if you’re already working in healthcare, you can opt for additional qualifications and certifications in non-traditional healthcare to open up more career options. Or, if you want to jump into a career in sales, you can get a marketing degree online while working side-by-side and look for better career opportunities. The right qualifications and experience will add value to your resume, vital to marketing yourself as valuable human capital.
2. Create an eye-catching personal website
In a world dictated by digital presence and influence, paper resumes have little to no place. And why should you have to rely on merely a one-page MS Word document to sell yourself when you can create an entire website? Some may think that’s going overboard, but we think it’s quite innovative!
There are several free tools that you can use to create a clean, simple, and user-friendly website for potential employers to see. Attach a link to your e-resume and ensure it displays relevant information. Use creative design elements to make it visually appealing. You can also maintain a blog and monetize it to show off some top-notch marketing and business skills. This will tremendously boost your authority and value while looking for a job within your niche.
3. Maintain active professional accounts like LinkedIn
Social media has played a crucial role in transforming digital marketing. Maintaining an active and up-to-date profile on professional platforms such as LinkedIn is critical in today’s time. It is one of the best social media platforms to look for jobs and stay connected with businesses and industry experts. It quite literally puts you ‘out there in the job market in a more formal manner. You can update your profile regularly to increase your prospects of landing good offers. You can also follow company pages that you’re interested in joining and get instant notifications on relevant job postings and opportunities.
4. Create a social media calendar
LinkedIn isn’t the only social media platform that is useful for s-self marketing. In fact, if you think that potential employers don’t/stalk/ you on other platforms before hiring you, you’re wrong! Platforms like Facebook, Instagram, Snapchat, and Pinterest have a vast business reach and present a unique opportunity for individuals to market themselves.
Like a personal website or digital portfolio, you can use these platforms to showcase a more compelling personal story. You can start by creating a social media calendar and developing your content accordingly. Maintaining an active social media presence ensures that companies perceive you as tech-savvy, socially aware, and someone who loves and knows how to engage with an online community.
5. Interact with the professional community
Building ties and relationships with influential people in your industry are significant for your professional growth. It helps you create a network of connections with relevant people to reshape your career path. Hence, it is essential to interact with industry professionals through several seminars, conferences, and other mediums. Use these channels as a means to meet potential employees and flaunt your knowledge and skills. Good and meaningful interactions have lasting impressions that can open countless doors to future career growth.
No matter how good or bad the global economy is doing, the job market in a highly digital world will always be nothing less than cutthroat. It truly is survival of the fittest but in marketing contexts. People who can market themselves to stakeholders with unique and valuable identities will emerge as winners in an endless race for better professional opportunities. You are your own resume. Flaunt yourself. Be shameless yet classy!