You often hear that people are your company’s most valuable asset. They determine the quality of customer service. Most importantly, they help you create a unique company culture and stand out as a recognizable employer brand.
In this article, we discuss the importance of employees for your company.
1. Creating a Unique Company Culture
Remember that every company has its culture. It begins with the first employees you hire. Their education, communication skills, and backgrounds impact your overall company culture.
That is why you need to optimize your hiring processes. Apart from candidates’ hard skills, also focus on their soft skills. These include their communication, teamwork, leadership, work ethic, and problem-solving skills.
Always choose candidates who share your company’s missions and values. Consider performing a business background check to learn more about your candidates and business associates’ past.
Additionally, make your job interviews more interactive. For example, you could let candidates get to know your employees and understand whether they would fit in.
Finally, design internal policies for your employees to follow. They will simplify the onboarding process and minimize conflict in the workplace.
2. Employees are your Brand Ambassadors
Even if you have not actively invested in it, you already have an employer brand. Job descriptions, your website, your social accounts, and job candidates paint a picture of what working at your company may be like.
Your employees play a fundamental role in your employer branding strategy. They are the most reliable source of truth about how your organization works. Therefore, if you want to tell the story of your company, your employees can be your loudest storytellers.
Their stories can build trust with your prospective candidates and brand your company as an employee-friendly space.
Now, you can turn employees into brand ambassadors in several ways:
- Have an internal communications strategy.
Develop an internal blog to keep your employees informed about the latest company news and accomplishments. That way, they will feel encouraged to share company news online. For you, that is the opportunity to spread the word about your employer brand and get noticed by top talent.
- Let employees write on your blog.
Consider creating a career blog on your company’s website. Let employees explain what it is like to work at your company. That is how you emphasize the human side of your brand and introduce your employees to customers and future candidates. Most importantly, employees’ stories can encourage job seekers with similar interests and knowledge to apply.
- Motivate employees to share behind-the-scenes insights on social networks.
Employers often consider social networks as major employee distractors. However, that is not so. These channels have an immense impact on your employer’s branding strategy. For example, you can encourage employees to take photos and videos of team events and share them online.
You can even create a dedicated hashtag for them to use. They can spread positive word of mouth across their social accounts and inspire new candidates to apply for open positions at your company.
3. Impacting Customer Satisfaction
Happy customers are the nerve center of your company. Spotless customer experiences encourage sales, retain loyal customers, and transform them into your brand advocates.
However, delivering exceptional customer service is not that simple. A lot of it relies on your company’s culture. In other words, there is a direct link between customer experiences and employee morale.
“Clients do not come first. Employees come first. If you take care of your employees, they will take care of your clients,” Richard Branson emphasizes.
Statistics claim the same. According to research studies, 79% of employees at companies with above-average customer experience are highly engaged in their jobs.
That is not surprising at all. Higher employee engagement improves overall workplace morale. When employees are satisfied and more enthusiastic about their jobs, they address customer issues more successfully. They deliver better customer service and, therefore, boost customer satisfaction.
That, again, results in higher conversion rates. According to research studies, 89% of consumers are more likely to make another purchase after a positive customer service experience.
Over to You
The people at your company determine its success in the long run. They promote your company’s values, attract new candidates, and help you establish a recognizable company culture. Above all, their engagement and morale levels impact the quality of customer service. Your people determine whether customers will make a purchase and come back to your business again.
How do employees impact your company’s growth? Please, share your experiences with us!