Whether you believe it or not, 2020 has been the crucial year for almost all industries including the healthcare sector.
There have been a lot of new trends to facilitate patients in a tech-savvy world and it is just the beginning.
These days patients are aware of their symptoms because there is a lot of information on the internet. Patients are more comfortable in exploring their healthcare options because everything is out in the open.
With new trends, the competition in the healthcare sector is also rising. According to Capital Dealer Solutions, a Denver-Based Internet Marketing Agency, “Many hospitals and community pharmacists are now taking their businesses online. They’re implementing the best digital marketing strategies to make their business stand out in the crowd.”
Here we have come up with some of the latest digital marketing trends in the healthcare industry that have been opted by many healthcare institutions. Have a detailed look down below:
Medical Information Through Content Marketing
Content marketing has been very popular in the last few years because of its effectiveness. No wonder people try to Google their symptoms to have an initial idea about their health when they are sick. It has become a norm to check things through Google.
If things are not serious and the content suggests some home remedies, there is no need to consult the doctor. But if things are bad and content suggests seeing a doctor, people are likely to see the doctor for a consult.
Now you can understand how important the content is. Hospitals, medical companies, doctors, and research centers have made their channels where they put on medical blogs, articles, and information regarding various diseases.
If the content is accurate and well written, it will be available to a whole lot of people on the internet. This way whenever a person searches for some disease or symptoms, your medical informative blog pops up.
This way, hospitals, medical research centers, doctors, and companies get to market themselves in the digital world.
Having a Responsive Website
Most people tend to book their appointment for a medical checkup or surgery online. But it is done through a website and when the website is slow and unresponsive, they might want to switch to another doctor or a hospital.
People want a responsive website where they don’t have to wait hours for booking. Instead, they want to get reminders of their appointment with the doctor.
A responsive website should also be compatible with mobile devices. It has to be user-friendly. And lastly, a website should be able to provide information to its users.
If they need a prompt response, there should be a person to handle such queries through a chatbot. A responsive website is not only for the patients but for the hospital as well.
SEO Practice Throughout the Website
Digital marketing is all about following the best SEO practices. It is important for hospitals to come up with a digital marketing strategy that maintains the SEO on the website. This way, if a person tries to find the hospital or its services, he/she will find it abruptly in a Google search.
There is high competition for web traffic as well so you might want to cover your local area properly.
You wouldn’t want other nearby hospitals to poach your patients. Doing Search Engine Optimization allows you to rank above in the search engine and you are likely to get more traffic and conversions.
Using keywords can also bring your website into the search engine ranking. So, add relevant and updated information and your website will have the best digital marketing campaign.
Include Videos, Graphics, and Animation on your Website
There was a time when all sorts of information were published in black and white documents, but that time has passed. Now it is the era of colorful videos, animation, and graphics.
If you want to attract more people, add some visuals through videos, animation, and graphics. It doesn’t have to be all related to diseases and human anatomy. You can add videos about how to approach the hospital, how does your hospital work, or how it is likely to help you, etc. The idea is to provide the utmost value to the user.
These videos are not hard to make. There are different software to make doodle videos, animation videos, and so on. You just need a professional for this type of work. You can also make high definition videos of your hospital, your doctors, and your patients as an introduction.
Making Medicine Accessible
The doctors are the backbone of the hospital. Without doctors, there are no medical practices. So, doctors should be accessible to their patients.
Let’s say you are an exceptional family medicine doctor practicing at a hospital. Some patients might want to get treated by you, but they don’t know-how.
How about you make a WebMD profile and attach it to your social media? This way people have a better chance of finding out who you are and how to reach you. This also gives people the opportunity to ask questions about their illnesses.
Google Ranking is your Digital Identification
Back in the day, people used a business card to introduce themselves or to mention their workplace. This was the only way but not anymore.
If your hospital is among the top ranking on Google, you probably don’t need to give away your business card. Mentioning the workplace on social media platforms is your digital identification.
Cloud Data Storage
Every hospital has now electronic health records, but it also comes with a risk of keeping it safe.
There are numerous benefits of electronic health records that help smooth the process of patient medical information, payment, and insurance among other things.
Therefore, it is necessary to keep that data secure from cyber-attacks. Come up with digital marketing strategies that don’t compromise your patient information.
All in all, the possibilities are endless with digital marketing in the healthcare sector. It is expected to grow even more in the coming years.