For each business, it is necessary to combine various factors contributing to the promotion of the brand, its success, and its popularity. One of the key tasks is marketing. In simple terms, marketing is the promotion of products and services.
Marketing has its own unique tasks, tools, and tricks. The main tasks of marketing are to analyze and understand what consumers and potential clients of the company want.
Marketing calculates how to meet the needs of customers, sell them a product or service, and, as a result, get a long-awaited profit.
Marketing is a basic function consisting of many different processes. There are many concepts, tools, and methods in the marketing system. For example, in the marketing of any product, it is definitely necessary to take into account the psychology of a person’s perception of color.
Colors in different spheres of their application have different meanings. So, in the sphere of communication in social networks, the black heart emoji meaning differs from the meaning of black in marketing.
The home appliance and electronics market is also an active user of marketing. The market of household appliances and electronics over the past few years has been constantly replenished with new manufacturers, including those who offer a lower price category of goods.
Competition is inevitable here. This is the main reason why marketing in this area is becoming more and more necessary and inevitable. Moreover, the advertising of household appliances and electronics has its own characteristics and unique methods.
Marketing in this area, especially in times of crisis, is the main competitive advantage.
Usually, the distribution chain in the field of electronics and technology consists of a manufacturer, distributor, retail, and, of course, the consumer a result. In cases where manufacturers of equipment or electronics cooperate directly with retailers, this chain is shortened.
The direction of trade marketing accelerates the procedure of promoting a certain product on the way from the manufacturer to the consumer. In any case, the manufacturer needs the consumer to give preference to his company and brand as a result.
In general, production marketing tools are also used in the marketing of household appliances and electronics.
Firstly, the construction of advertising must be competent and correct. One of the most important tasks when creating advertisements, booklets, and various signage is the observance of colors and images.
It seems that these are trifles, but complete non-compliance with such factors will lead to a distortion of perception, which will subsequently affect the final profit. Exactly the same as in the process of friendly or business correspondence, it is essential to take into account emoji meanings so as not to alienate the interlocutor.
It turns out the goal of marketing is to attract as many customers as possible, not to alienate them.
Another feature of advertising household appliances is the presence of slogans from brands. For example, Indesit is advertised through the slogan “We work – you rest!”.
The next distinguishing feature of the marketing of appliances and electronics is price agreements with the consumer. This can be both discounts and the sale of additional goods together with the main one. It is known that Bosch often offers similar kits.
Moreover, home appliance companies regularly hold various lotteries for marketing purposes. Buyers of the Ariston trademark can receive a certificate for a cash prize for the purchase of furniture or anything else.
A marketing ploy can also be a buyer’s reward for the purchase of a certain product. For example, when buying embedded equipment, the consumer receives a microwave as a gift.
Marketing can also offer customers a free or discounted opportunity to install, deliver, and then service equipment and repair it. Such service programs serve as a useful factor for potential customers.
Due to the crisis, competition, and inflation, the most effective marketing method for the sale of large household appliances is also a loan with a down payment.
The time provided for repayment of the loan can vary mainly from 10 to 36 months. Of course, there are advantages to buying on credit from both the consumer and the manufacturer.
The noticeable decline in the electronics and household appliances market allowed us to come up with another marketing strategy. So, it is necessary to identify the behavior of demand during the year.
For example, a company may observe both a decline and an increase in sales of certain equipment and electronics products during the gender holidays season.
Nevertheless, the costs of marketing communications should not exceed the company’s profit. In case of compliance with the principles and rules, marketing programs serve as guarantors of successful business not only in the field of technology and electronics but also in other product categories.
