A recent survey found that 62% of business owners are more stressed about their business in 2019 than they were in 2018.
Those in the landscaping industry are not exempt from this, and so as a landscape business owner, you may find yourself feeling the same way.
If that’s the case, it can be a good idea to learn more about marketing. After all, if you can solve your marketing problems, it becomes a lot easier to solve many of the other issues affecting your business.
This post will provide you with some landscape marketing ideas that’ll help ease the pressure. If you’re worried about where your next client is going to come from, you’ll soon learn how to book yourself solid for months to come.
Let’s begin!
Leaflet Drop
Though it might sound like a relatively old school technique, a leaflet drop can actually work quite well.
There are two things you need to keep in mind if you want to succeed with a leaflet drop.
Firstly, you need to make sure your leaflet is engaging.
One way you can do this is by giving your leaflet a good design. If you don’t know much about design, that’s okay. There are plenty of free online tools that’ll provide you with a leaflet template that you can use as a basis for your design.
Secondly, you need to make sure your leaflet is distributed in the correct areas. So, that might mean you distribute your leaflets in areas that have a lot of gardens.
If you want to take things to the next level, you might hire a leaflet distribution company. They’ll be able to use demographic data, to ensure your leaflets reach people that need and can afford to use your services.
Facebook Marketing
If you’d like to try an online method, you may want to give Facebook marketing a go. More specifically, you’ll want to experiment with Facebook ads.
Facebook ads are an incredibly powerful marketing tool because of the targeting options on offer. This is helpful because you can now ensure your ads are put in front of people that will require your services.
Now, it’s worth noting that Facebook Ads have a bit of a learning curve.
Following this, you might want to hire a marketing agency to help you run your ads. When doing this, try to find someone that specializes in providing landscaper marketing services. In doing so, you can shorten the time it takes to achieve results.
Partnerships
Forming partnerships can also be a great way to market your landscaping business.
This process primarily revolves around finding other businesses, that cater to the same target audience as you. This might include cleaning companies or any other companies that provide services to homeowners.
You can arrange a deal with such companies so they receive a commission every time they send someone your way. You may also want to set things up so that they provide you with a commission if you refer someone to them.
Will These Landscape Marketing Ideas Help You?
If you use the landscape marketing ideas in this post, you should be able to generate more clients for your business.
It’s hard to predict which approach is going to work best. You may find that Facebook Ads work well, or it might be that partnerships are the way forward.
You need to throw a lot of stuff at the wall so that you can see what sticks. Only after experimenting, will you be able to identify a strategy that produces a strong stream of clients. Keep your office organized with acrylic brochure holders.
Do you have any ideas on how to market a landscaping business? If you do, please share your tips in the comments area.
