As of 2019, 72 percent of American adults use at least one social media website. Learning more about social media marketing and its varieties will increase your follower count and sales.
What is social media marketing? It’s marketing with the use of social media websites such as Facebook, Instagram, Twitter, YouTube, etc. However, there’s much more to social media marketing than what meets the eye.
There are different types of social media marketing out there. Being able to differentiate between them will increase your business’s chances of success.
Here are some of the different types of social media marketing:
Community Management and Building
Popular social media sites act as community management and community-building platforms, but there are other types of social media that also accomplish this. Forums, message boards, and even groups (such as on Facebook) are also community-building platforms.
The faster your responses are, the more likely a person is to come back to your brand. It improves your brand image by improving your brand relationships. When other users see the effort you put into your prompt replies, they will also recall your brand positively.
Content Creation and Sharing
The prevalent types of social media cater to content sharing and creation. Content is often digital, which makes it easier to share. Sharing a business’s content increases its brand awareness and sales as a result.
Content marketing is all about value and relevance. What value does your content bring to the table? People love content that’s informative, entertaining, and useful.
Content marketing depends on providing value to your audience to generate leads, sales, and other conversions. It also attracts organic traffic to your website, and that’s easier to convert into sales than other types of traffic.
Always include high-quality images or videos with your social media posts. That way, more people will share them. To learn more about developing a social media marketing strategy of your own, read more here.
Growth
Growth marketing on social media is about increasing your following, traffic, and overall social footprint. It focuses on using tactics to attract attention, drive engagement, and achieve growth goals.
Throwing a giveaway or contest drives up engagement and follower counts. Make following your branded account one of the entry requirements. After that, have people sign up through a website, then randomly pick a winner with technology’s help.
Influencer Marketing
Out of all the types of social media marketing out there, influencer marketing is the most popular. It involves collaborating with an influencer to promote your brand.
Although famous influencers charge a lot, micro-influencers with smaller follower counts can also boost brand awareness and sales. What’s most important is that their target audience aligns with your brand in some way.
Achieve Your Social Media Marketing Goals
There were 3.5 billion active users on social media in 2019. Since social distancing has taken ahold of 2020, that number has increased, leading to more social media marketing opportunities than ever.
Paid advertisements on Facebook, Twitter, Instagram, and others count as paid social media marketing. Social media ad campaigns are known for their affordability and high ROI compared to other social media marketing types.
Make your business boom—check out more of our marketing articles. That’ll equip you with the knowledge you need to succeed.
