This Is the Importance of Packaging Design
Did you know that the toy industry rakes in around $25 billion each year? While there are a lot of reasons as to why someone would buy a toy, product packaging is one that you might not think as much about.
With that being said, people are often sold on something, especially in the store, after looking at the box. That’s why, if you’re selling goods, you need to invest heavily in product packaging design.
So, how does the importance of package design relate to your sales numbers? And what are some things that make packaging design good or bad? If you’re looking for answers to questions like that, then you’ve come to the right place!
In this article, we’ll break down a few things to keep in mind when planning out packaging design. That way, you can give yourself an even better chance to make a sell each time someone looks at your product on a shelf.
Better Protect Your Product From Damage
Quality packaging goes much deeper than just the way something looks on a shelf. In fact, the most important aspect of product packaging has nothing to do with aesthetics and everything to do with protection.
The journey that your product takes before finally being brought home can be quite extensive. Depending on what you’re selling, that product could transfer hands many times over time. That gives it plenty of opportunities to suffer damage along the way, which is why product packaging is so important.
Quality packaging design ensures that your goods will be as good as new once the customer finally opens up that packaging. This will help your business build better relationships with customers over time, as they’ll know you’re a reliable brand.
Take Advantage of an Excellent Branding Opportunity
Of course, product packaging is also another chance for you to grow your brand’s awareness that you need to take advantage of. This is especially true if your product is going to be on a shelf somewhere, and thus, seen by hundreds of potential customers each day.
So, how do you take advantage of this opportunity? Well, good product packaging design tells your brand’s story and shows off who you are to customers.
If you think you can’t handle the design process yourself, we recommend that you outsource everything to a professional. That way you can make sure you’re putting your best foot forward when selling goods.
Stand Out Above the Competition
If you’re selling goods that will be on a shelf in stores, odds are your goods will be placed right beside your competitor’s products. That means that product packaging is of the utmost importance, especially if you want to stand out and above your competition.
Your product packaging design is a chance for you and your brand to be unique and different from everyone else. That can help you grab your own piece of the market share, which is a must if your product is new or in a crowded market.
A pro tip? If you’re selling a new product, take a look at what everyone else is doing packaging-wise. Odds are you’ll find a ton of similarities in everything from looks to functionality.
Make note of those similarities during product packaging testing and try to avoid them if you can. That way you can make sure your product doesn’t blend it with others around it.
Provide Useful Information
Regardless of what it is you’re selling, odds are you have plenty to say about your product to potential customers. Your product’s packaging is an excellent chance to say those things, all to customers who are an arm’s length away from your product.
Depending on what you’re selling, you may be required to put certain information on your product. If that’s the case, be careful what else you include text-wise, as it can be easy to overwhelm people with words.
It’s always a good idea to go with the “less is more” approach in all aspects of your product’s design. Trying to do too much is a great way to end up with a design that turns people away from your product, which isn’t what you want.
Offer Your Customers Extra Value
We touched on this earlier, but product packaging is an important opportunity for you to give your customers something more. From protection to information and functionality, that “something more” could be the deciding factor in whether they leave with your product or someone else’s.
With that being said, there are some things that you can do to take your product packaging to the next level value-wise. For example, Duracell’s standard packaging is designed to make storing batteries in the home easier. This means that customers not only get name-brand batteries, but they get a box they can use until all of those batteries are gone, too.
The best part? Customers don’t mind paying extra for this added value. As long as you price for the extra expense on your end, you can do this without losing any money when selling a product.
Still, Need Help With Product Packaging Design?
As you can see, product packaging design is much deeper than just how something looks on a shelf. It’s about protection, functionality, and the value that it gives a customer who is buying your product over the competitors.
Looking for more ways you can better advertise and promote your brand? Check back with our blog often, as we have plenty of tips and tricks that you can use to take your marketing efforts to the next level.
