Most people are unaware that over ninety percent of consumers in the United States and not just Vancouver look for local businesses online rather than hunting for stores physically. These incredible numbers will undoubtedly increase as technology advances even further in the next few years.
Consequently, businesses of all sizes and types are increasingly investing in a reliable SEO company Vancouver, Washington, hoping to surpass competitors successfully. However, if you happen to be a local business owner looking to hire an SEO company for the first time, it can be challenging to make the right choice.
To help make the task easier for you, consider the following essential tips and pick the best SEO service provider in Vancouver.
Industry experience
Several companies that offer digital marketing services in Vancouver work with numerous businesses in all possible sectors. So, a crucial thing to note about any SEO company before you hire them is to ask whether they have enough experience in your industry.
For instance, if you run a McDonald’s chain in the city (and there are about twelve branches in Vancouver already), it is better to hire an agency specializing in servicing the food industry.
To ensure the SEO service provider has expertise in your field, you can check facts, customer reviews, and testimonials on their website. Look for names of local food joints such as Little Caesar’s Pizza, Subway, and Starbucks, among others, to understand what the company’s past clientele is like.
Ensure they provide mobile-optimization services
Did you know that approximately eighty-eight percent of all local SEO mobile searches in the US result in either a phone call or a physical store visit in less than twenty-four hours?
Vancouver, Washington, is no different, with an increasing number of city residents resorting to mobile-based searches for local restaurants, shopping areas, medical facilities, and a range of other services.
Inevitably, you should look for a local SEO expert or agency who can optimize your website for mobile use, making it rank faster in the local searches. Unlike traditional marketing, it can boost your searchability factor, making your business more accessible and easy to find for Vancouver residents.
Unsurprisingly, popular brands such as Toys”R”Us, Domino’s, Target, and Nike, with branches in Vancouver, rely on organic search rankings to boost profits and brand awareness.
Ask if they perform a local SEO audit
A reliable SEO company in Vancouver will always be transparent about their way of working, hiding nothing from the customers. More importantly, they will perform a thorough local SEO audit of your website to gain invaluable insight into your current ranking, NAP visibility, and Google My Business listing.
This information indicates where your company stands compared to other Vancouver businesses and what action needs to be taken to make the necessary changes.
Moreover, some Vancouver companies make the mistake of hiring companies that offer low prices without inspecting what the package includes. So, check the price and package of the SEO services provided by the local agency carefully before hiring them.
Typically, Vancouver businesses spend around $500 a month on basic SEO. However, if you run an e-commerce platform that needs an up-and-running website at all times, you may need to spend more than $800 to at least $2000 a month to retain SEO services.
