After investing so much time, talent, and resources into making a business video, it would be of no use if you cannot maximize your video content marketing value. Once you have created a video, the biggest issue you have to deal with is to get value from it and achieve the desired results.
A great video created by an expert, like Picstory, can distinguish your business from your competitors. When your video influences your audience, they become more likely to do business with you. So, here are a few ways to maximize the value of your video content marketing.
Storytelling through videos is an effective form of marketing. A good story presented in a video can increase the value of your brand. However, make sure that the video that you create can establish an emotional connection with your audience.
Use a Conversational Tone
The content of your video should sound natural and should not feel like a college lecture. Throw some humor in a language that your audience can easily understand. Keep the script short and precise. The video’s length can be 2 to 20 minutes, depending on your industry and audience.
A corporate video production company like Picstory can help you draft a perfect script that resonates with your audience.
Professional Video Production Companies use a storyline and scripting process that gives the entire setup a very personal and conversational tone. When creating a brand video, you must be able to strike a common chord with the audience.
This will allow them to experience what you are trying to tell. The aim of the video should be to strike a sense of familiarity with their problems and issues and point out that it is this brand that understands the same. Use the video to offer a constructive solution to the same.
Stay Focused on the Target Audience
To make an impact on your audience, you need to identify them first and know their expectations. Understand their goals, interests, and challenges, and see the peak time when most of them spend time online.
For instance, if you were a Chicago car accident lawyer, you already know that your target audience is anyone who has been injured in a car accident. But now you have to figure out how to best reach these prospective clients.
Find out where they spend their online time the most, such as websites, YouTube, social media, or blogs. Depending on their preferences, maximize the value of your video content marketing by hosting your videos in the right places.
Post a Transcript Along with Your Video Content
Video content posted without a transcript can reduce its value. In such a situation, the only support your video has is in the form of its title. By providing a transcript of the video, search engines can crawl every word spoken in your video, thus placing you higher on the SERPs. Posting a transcript not only boosts your video’s SEO value but also makes it more accessible to your target audience.
Analyze the Results and Optimise the Video
Even if you have the best video over the internet, you won’t achieve the desired results if you don’t analyze its results and optimize it accordingly. With KPI analysis, you can pinpoint the parts in your video that need to be adjusted. With an analytical dashboard, you can view your video’s time rate, and see which video is garnering maximum views, and which ones are not gaining enough audience.
Read Comments on Your Videos
Viewers’ comments on your videos will give you a clear idea about whether your audiences are feeling engaged or not. If one video on a particular topic receives more views and comments than others, you may consider more such videos on similar topics. For this, you need to read your viewers’ comments on each video individually and assess their reactions.
As video content marketing continues to evolve, stay up to date with the above-mentioned tips, and maximize value with your video marketing strategy. Seek help from an expert team like Picstory to create a compelling explainer video for your business and garner the desired results.