With global mobile traffic on the rise, there is a growing demand for websites with a responsive design. Users can easily access such platforms from tablets and smartphones. After the pandemic, 65% of consumers plan to continue shopping using their mobile devices.
The number of smartphone users is growing as well. If your site is not mobile-friendly, you will eventually lose sales. To avoid it, make sure to build a website with a responsive design. It will help you keep the needs of mobile users in mind.
40% of all sales during Black Friday in 2021 came via smartphones. This is why we decided to help you leverage this trend. In this article, we rounded up the 5 tips that you can use to create a mobile-friendly website.
#1 Make the Menu Less Noticeable
Desktop versions of online platforms usually have a complex navigation system. It includes a navigation bar with a variety of options. Whether you want to design a user-friendly online casino or an intuitive educational platform, your task is to make all the sub-menus easy to access from the screen of a mobile device. Instead of a bulky header, use a hamburger menu. You can also add various nested options and your brand’s logo.
#2 Use a Responsive Design
According to Statista, in the second quarter of 2022, mobile devices generated 58.99% of website traffic. By creating a responsive design, you can ensure that your site will be automatically adapted to the screen size of any device.
As more and more users access online platforms from their smartphones, it’s recommended to prioritize a mobile version over the desktop one.
A streamlined UI will improve user experience and result in a higher customer retention rate. Using a portrait orientation for pictures, you will also cater to the needs of mobile users.
#3 Make Your Site Thumb-Friendly
When accessing sites from their smartphones, people use their thumb for 75% of interactions with the UI. It allows them to scroll down, swipe images, and perform other tasks. You can make your site more accessible if you utilize a thumb-friendly navigation system.
#4 Get Rid Of Unnecessary Content
By adding collapsible sections to your website, you can emphasize the most important information. It will help you bring your point across. Expandable content allows you to provide your clients with information about the specs of your product without sacrificing the usability of your website or making its pages look cluttered.
#5 Avoid Using Text Input Fields and Optimize Content
Typing on a small screen might be inconvenient. This is why it’s better not to use online forms and text input fields. In addition, you need to optimize your pictures to improve the page load time.
Your site shouldn’t contain any distracting pop-ups as they might affect your customer retention ratio.
Take a look at Google Analytics stats to see what mobile devices your visitors use most often. It will help you select the most suitable resolution and aspect ratio.
Use the 16px font size for the body of the text. To make your platform more accessible for users of all ages, use a 42-73px font size for buttons.
By following these 5 simple steps, you can make your site mobile-friendly. It will help you drive more traffic and boost a conversion rate to increase your sales. A mobile-optimized site will allow you to expand your online presence and reach out to a wider audience. Hurry up and improve your site today to make the most out of the growing trend!
