Is it wiser to follow a long-term marketing plan for your business? I am talking about email marketing here, indeed it requires a lengthy process to break profit for you.
Despite being time-consuming, email marketing remains one of the most popular marketing tools. Why?
Comparatively, high ROI isn’t the only reason. Emails can earn you new customers, aid you to retain them and maintain a sustainable customer relationship, helps to spread your campaign, and what not?
What is Email Outreach?
Email outreach is emailing someone for growing your website traffic, build links, getting product reviews, ask for guest posting, getting more conversions, sales, and subscriptions.
So, yes, when you execute your email campaign to achieve any particular marketing goal, you can call it email outreach.
Take an important note: this is the initial idea of it.
The definition of email outreach is not limited to anything. It’s expandable. Anyway, the secrets looming behind its success are understandable and actionable.
The tips I’m going to mention demand your attention for any type of email marketing campaign.
Let’s get them.
1. Get Yourself an Email Marketing Process
Having a process means you tailor your email outreach plan for the longer term. I have already discussed this fact. It takes time to make someone fall for your goals.
Take a look at these five steps that can turn your email strategy into success.
i. Define: After you build a niche-based email list, define the name of your email campaign, plan every step in detail, and be sure of your objective.
ii. Test: Test your email’s appearance and possibilities via different platforms. I will discuss this step as an essential hack later.
iii. Send: Deliver your emails following a planned schedule.
iv. Measure: Find the click and open rate, and user activities. Measure all those metrics you must.
v. Report: Get the report on the performance of your email. Key points that need your concerns are customer usage, social media sharing, bounce, conversion rate, etc.
After you sent an email, don’t rush to send the next one. It’s crucial to find out the strength and weakness that lies in your overall email marketing process. What works and what didn’t? Can you get them right? Having a designed process is essential to sort this out. You should review the process frequently and improvise it.
2. Write a Concise but Attractive Subject Line
47% of recipients open emails based on their subject line. On the other hand, 69% of people marked emails as spam for the subject line. So, what’s the meaning of this mystery?
Undoubtedly, the subject line is the first catch for readers and a significant influencer for your open rates. If you can convince them of it, the rest will be assured. So, how to write a perfect subject line that works?
The secret is to make it short and understandable.
Take a look at this example of Blinkist. They want you to subscribe for a year with four months off.
Pitch your core intentions in the subject line. Don’t make it too elaborate. Skip detailing.
Only write what you are trying to deliver, that only matters. You don’t need to be too creative. A simple subject line with a reasonable premise will suffice.
3. Don’t Forget to Review Your Emails on Different Platforms
You must design your email that suits every platform. 61% of total emails today are open on mobile devices. There is no sign of it slowing down.
So, the best thing to do, after you make your email template mobile responsive, keeps checking how are they performing.
You must make your emails visible and impactful to almost every device possible. It’s impossible to guess which platform people may prefer each time they open and read your emails.
There are several ways you may find to test the responsiveness of your email. For example, you can get help from email marketing automation tools like Automizy. It’s a quite smart thing to make your email outreach available in every situation.
4. Go for Branding
Branding is an integral part of your email marketing. Let’s not make your emails, and newsletters float without your business remark. If you don’t have a logo (though I believe you do have one), create one, and add your business motto with it.
Look at this Paris Review Redux email. In every email or newsletter from this famous literary magazine, you can’t undermine their branding influence.
Logical and cautious steps are always going to help you. When you pitch your offer, you need to be professional. Branding elements are always meant to enlighten the face of your business.
Before people read your words, let your appearance do half of the job. It will work like a double-edged katana; I mean a sword that cuts from both sides. Don’t you get it? At the same time, this hack makes you look professional and build your brand with consistency.
5. Connect Your Reader in an Entertaining Way
What is one of the top impulses of a reader? Find a voice that enchants him with easiness. So, pitch your objectives in a way, that connects readers to your cause.
You don’t need to be too savvy with words, don’t need to make your reader exclaim. Just shift your voice to a storytelling mode if not telling a story.
Read the email below. Matt Becker from Mom and Dad Money asks you to do him a favor. How?
Most of the emails go either to spam folders or become trashed because of their lack of reasons and dry tones. You are not going to teach someone. It is quite foolishness to tell someone to buy a product, asking for backlinks without providing simple explanations.
So, yes, you have to ask or explain. It’s always better to entertain your potential readers while you win back their positive responses. Is it too a hard task to do?
6. Proofreading is the Only Way to Produce Great Email Copy
Mistake makes a man perfect. You may be heard of this phrase all your life. While we are talking about proofreading emails, the right phrase should be like this: Mistake makes a mail blunder. After you sent the email, you won’t get a second chance.
All your effort earns you nothing if you forget to follow. What? The thumb rules of proofreading. Nothing makes your email copy better than proofreading. What are these thumb rules?
i. Check and double-check the spelling of names. There are many names in your email. The recipient name, organization name, and the content may need titles too. It’s annoying to anyone to have their names misspelled. So why take the risk? We have better things to do.
ii. Check dates, times, and time-zone. For example, it’s a vile thing to fix a meeting not combining the client’s time zone with yours. Reputation hurts.
iii. Read, read, and read. If you understand it well, and feel no itching rather than enjoy it, then it’s cool.
iv. Check the overall spelling and grammatical errors.
v. Are your hyperlinks OK? Check them too.
7. Invest Your Thinking Beyond Open Rates
Marketers often have confused visions about their email marketing tactics. While it is a well-known fact, emails are the best way to engage customers; it has a considerable open rate, etc. To what for they stand? Of course, some of the top intentions are increasing sales, establishing a sustainable relationship with customers, and growing social media following.
Clicks and open rates shouldn’t be your core objectives. They are just metrics you need to accomplish your goals. You must turn your recipients into your customers.
So, while planning for outreach, make a plan considering the overall effect of your email campaign. Send an email to an individual, and move on to the next one, that shouldn’t be the case. Every email and recipient is valuable, try to negotiate with each one so carefully.
You must consider the total sales and marketing aspects of your business.
8. Make Use of Content Delivery Emails
Most email marketers forget or missed that opportunity. Deliver an e-book or a business report, an insightful article link. And what are the usual copy of these emails? “Thank you for downloading this” or “Hope you enjoy the e-book. Don’t forget to share your opinion.” And so on. Why let this email free off advocating your marketing concern? Use this content delivery email as a provocative weapon.
Put some innovative copy that makes the reader interested in doing business with you again. You shouldn’t let a customer forget you. Keep up the good job going chuck!
For example, write your content delivery email’s copy like this:
“Here is your eBook. We have more similar hot topics for you. Don’t want to check them out?”
You can use provocative and relevant images too.
9. A/B Test and Draft Your Subject Line
It’s urgent, and you don’t have the chance to undermine it. Marketers seem not to get the importance of it. Most of them write a body copy first. And at the last minute (for example, it could be the last hour), they just put a subject line that felt appropriate.
How can this kind of negligence produce great results? The subject line is crucial; that is why we keep it at the top of our list. Before you start writing your email’s body copy, draft the subject line quite a few times, and try to finalize one. It’s the alfa influencer to open your email.
The next thing you need to do is A/B testing your subject line. What good of it? It helps you to find better proto-types amongst the different subject lines. You can get all the information about your subject and try to find a better one to express your motives.
On the other hand, a perfect subject line helps you to write a more effective body copy. Most of the top email automation platforms help you with this task.
That’s what you need to get a positive response within your email marketing journey. You may find a bunch of other tips, literally, a lot of them. But I think, these top hacks going to be your focus pathfinder.
So, how you are going to get on with them? Do you have some other unique email hacks in your think tank? Don’t forget to share it with me.