Are you desperately trying to increase your revenue? How long have you been working on your brand awareness? Perhaps, it’s high time to introduce SEO to your marketing strategy. It’s unquestionably the essential aspect of digital marketing.
Businesses enjoy numerous benefits from adopting SEO, such as targeting quality traffic, targeting each stage of the sales funnel, not paying for ads, offering an excellent return on investment, etc. This tactic can be of great advantage to small businesses, as it doesn’t require a significant budget.
If planning to invest in this strategy, these are the top SEO benefits for businesses.
Targeting quality traffic
A fascinating advantage of SEO is that it’s an inbound marketing strategy. In comparison to outbound channels for advertising, this internet marketing method is customer-centric, not marketer-centric. Instead of marketers reaching out to customers when they want to hear from them, inbound strategies enable the audience to find businesses easily when searching for information.
Therefore, most consumers find the traditional marketing methods annoying, including spam emails, interruptive advertisements, and cold calling. As we mentioned already, inbound marketing is customer-centric. These strategies don’t interrupt customers while watching TV or listening to the radio but focus on creating accessible information resources. Find out whether traditional marketing is still alive.
Instead of forcing users to get to know your products/services, they can research your industry whenever they are ready. Consequently, users end up finding businesses on their own. The process isn’t just more convenient for consumers, but it results in acquiring many more leads for your company. Customers are believed to be more receptive to inbound marketing methods than to outbound ones.
For instance, a person would be more appealed by the helpful tips you have published online than by seeing a billboard featuring your products. SEO efforts are incredibly effective, as the final goal is to attract the attention of users already looking for information.
No need to pay for ads
Another amazing benefit of SEO is not paying for any ads. From the moment you create a page that search engines consider worthy enough to point their users to it, the page will keep on attracting traffic for months, even years. Normally, the research and content writing process has to be backed up by an investment.
Such an investment can be in the form of time or money. In case you decide to create the content by yourself, you will be investing precious time in the creation process. Conversely, by hiring a digital marketing agency to create the content on your behalf, you’ll be investing money. Nevertheless, after the initial investment, there won’t be any ongoing costs related to attracting traffic.
The page would probably require updates every couple of months, as it must be improved if competitors end up targeting the same keywords. There is a huge difference in view of costs compared to PPC ads. These advertisements require users to cover the cost whenever users click on an ad and visit a certain page. The average CPC across various industries is $2.32. Visit this link, https://www.thebalancesmb.com/pay-per-click-ppc-advertising-basics-2531764, to learn about pay-per-click advertising basics.
SEO targets each stage of the sales funnel
SEO is considered beneficial by most businesses as it allows them to target every stage of the sales funnel. Various content types are used to target each funnel stage. In the awareness stage of the funnel, the goal is to attract the attention of target groups. Hence, the most suitable content types for this stage are YouTube videos, guest posts, social media posts, infographics, etc.
In the engagement stage of the marketing funnel, the aim of marketers is to convince prospects to provide them with their email addresses or other contact information. Offering guides and free books is a proven strategy for prompting individuals to submit their email addresses in return for downloading the offered piece of content. Nevertheless, businesses are suggested to try alternative methods for engaging with customers, such as checklists, webinars, challenges, etc.
The interest phase of the sales funnel is the crucial stage in the journey of customers, as consumers aren’t only supposed to get interested in your products/services but also to be encouraged to convert. Email sequences are recommended in this phase, so you can send a personalized message to potential consumers.
Once customers reach the point of conversion, they must be provided with trustworthy proof to convince them to make a purchase, such as written testimonials and consulting. Even when a purchase is made, businesses should keep engaging with customers during the retention stage through social media content, newsletters, and surveys.
It offers an excellent return on investment (ROI)
Another impressive benefit of using SEO for your business is the opportunity to enjoy an excellent return on investment. Although this strategy takes more time to deliver results, the eventual ROI is impressive. By hiring a Sacramento SEO company, businesses can receive an impressive return on investment. Compared to traditional marketing, SEO is a more profitable fit for attracting leads.
Needless to say, search engine visibility has a direct correlation to the increase in revenue and the boost in web traffic. This sort of marketing doesn’t stop after business hours, but it provides 24/7 promotion. The content won’t disappear after the budget is spent, like in the case of paid advertising. It promotes your website round the clock, which has its contributes to the ROI.
It’s a long-term strategy
SEO is thought to be a long-term marketing strategy, as it provides better results over the years. While it delivers a substantial impact within year one, the results keep on improving in the following years. Basically, the ROI and SEO strategy corresponds to the time investment in them and the budget. Agencies offering immediate results aren’t to be trusted. You can only see the results by considering SEO to be a long-term investment.
To sum up
Hire a reputable agency to guide you through every step of the marketing journey.
Your business is worth the investment!