What Makes a Good Leaflet? 4 Top Tips for Creating a Leaflet

Sahar Enady January 29, 2020

0 2 minutes read

Are you trying to figure out how to design your leaflet? Read this article to learn what makes a good leaflet design and how to do it.

While many companies focus all of their efforts on digital marketing, print marketing is still alive and well.

In fact, studies show that 56 percent of consumers trust print marketing more than they trust digital marketing. And, 7 out of 10 Americans find direct mail marketing more personal than online ads.

If you’re looking to put more focus on print marketing, a great place to start is with a leaflet.

But, what makes a good leaflet?

Check out this guide to learn the top tips for creating an awesome leaflet.

Consider the Purpose of the Leaflet

First things first, you need to ask yourself why you’re creating a leaflet. Obviously, you’re creating one to bolster your business, but you need to think further than that.

Are you creating a leaflet to raise brand awareness? Are you hoping this leaflet will help you gain more leads? Or, are you using the leaflet to educate your customers about a product or service?

Whatever the reason is, you want to have it defined before you start creating. By having a clear purpose for your leaflet, the details will more easily fall into place.

Define Your Target Audience

Defining a target audience is a crucial step in creating many marketing products. The leaflet is no exception.

Before you put pen to paper, you need to decide who your target audience is. If you think everyone is your customer, you’re wrong.

Every company needs to define its target customer by their age, gender, location, social status, and viewpoints. Instead of casting a wide net and hoping to catch whoever, cast a smaller net with the goal of catching potential buyers.

Focus On Design

The design of your leaflet is just as important, if not more important, as the words you put in it. The first thing that catches peoples’ eyes is not what the leaflet says, but what it looks like.

Therefore, it’s very important that you place a major emphasis on the design elements of your leaflet. If you don’t have graphic designing skills, we suggest outsourcing the work to a professional.

Before the leaflet distribution period rolls around, you want to make sure your leaflet has powerful images, a unique design, catchy headlines, and readable typography.

Keep the Content Simple

No matter what the purpose of your leaflet is, you want to make sure you keep the content simple. Provide your audience with straightforward, engaging information, and let the headlines, images, and infographics speak for themselves.

We suggest formatting your leaflet much like you’d format a blog post. Keep the sentences and paragraphs short and sweet, and rely on headlines, bullet points, and images to break things up.