Corporate video production can be expensive and time-consuming, and it would be a shame if you didn’t see the results you were hoping for once you’ve published it. If you’re going to get more out of your corporate video production, you’re going to need to know what to do with it.
There are plenty of ways a business can get more from their video, so long as you’ve got the resources
Reusing your video
A high-production video doesn’t have to be just a one-time use, and there’s nothing wrong with trying to get more traffic on it by posting it everywhere.
Send it out to your clients, embed it on your website, and post it on social media. The more people who see it, the better, so don’t be afraid to spread it as far as you can.
You’ve got to keep in mind that you’re going to have new viewers every day, so even if you were to post it numerous times, you can expect to get new audience members each time.
As long as you’re not overusing it, your viewers won’t get tired of it, and followers who have already seen it will recognize it and keep on scrolling.
Tailor your content
Putting a lot of time and effort into a corporate video is great, but you have to keep in mind that if you’re going to get the most out of it, you want it to be a good fit for the platform you intend to post it on.
If you’re going to post it on social media, you have to keep in mind the attention span of your followers. A lot of the views you get are going to be people scrolling through, and a lengthy video isn’t going to hold their attention at that moment.
Instead, when it comes to these platforms, posting shorts or teasers is a much more effective way to get more from your corporate video.
Cutting it down to teasers and highlights isn’t a waste of content, and you can actually use it as a way to get more mileage out of the video you have. So long as you’re linking back to the full video in the same post, you’ve got a means of attracting more attention to it.
Production value
You’re looking to impress with your corporate video, and no matter who your audience is, you should be making sure what you’ve produced is worth watching for them. A great way to do this is to make sure you’ve invested in quality production.
The production value of any video can make a difference between holding the interest of the viewer, or them deciding to skip it entirely.
The production value can be anything from the equipment used, to the cinematography, editing techniques, and so on. These things are important if you want to interest your viewer, even if the topic is boring – quality production value can make anything more interesting.
Sure, investing in production value can make your project that much more expensive, but you’re much more likely to reach your audience with that, and therefore get more from your corporate video production.
Be informative
If you’re trying to sell something with your video, then you need to be informed about it. Don’t just show the customer the product and show off its features, you need to consider what kind of questions viewers might have.
If possible, you can show everything off, while answering possible customer questions simultaneously.
It’s tricky to balance between being too vague and info-dumping your audience, but if you can nail that, your video is going to handle a lot of the sales for you – greatly improving profits following the video.
If it’s a new product, it can be difficult to predict customer questions, so consider trialing the product before creating the video as a means of market research.
Appeal to your audience
Having a high-production-value video is one thing, but making sure it actually appeals to your audience is another. The writing is key, as a creative and emotional message can go a long way, and will help significantly when trying to interest the viewer.
Have your video tell a story that your viewers can relate to, but make it simple enough to follow easily. Writing a good video isn’t easy, and many businesses work with professional writers to make sure their corporate videos are spotless and written to match their marketing goals.
If you’re going to have a high-quality corporate video produced, you should make sure it’s going to bring you the returns your business needs.
Even a basic understanding of what makes a video engaging can help to improve the numbers your videos are turning up.
