Website Managing 101: 7 Tips That Will Ensure a Successful Site

Are you having problems getting traction for your new website? That isn’t surprising.

There are an estimated 1.7 billion websites in the world. If you don’t have a plan for getting people to visit your site, you’re never going to turn it into a success.

You have a long road ahead if you want your site to be successful. Below are seven websites managing tips that will help you find your way to success.

1- Optimize Your Site Speed

Are you one of the people who spend much of their day on their phones? You aren’t alone.

Studies show that people spend over three hours per day on their smartphones. This means that you have more people than ever using their mobile devices to access the internet.

Because of this, you can’t rely on someone having a reliable internet connection to view your site. You need to do everything you can to reduce the size of your website, so it loads quickly for everyone.

The first step is to make sure you have good web hosting. If you rely on cheap hosts, then the chances are that you’re going to get a lousy performance. Check out the options that you can choose from to see what performance you can fit into your hosting budget.

2- SEO Optimize Your Site

Google is one of the most significant traffic sources on the internet. If you’re looking for long-term traffic, you can’t ignore the Google search results.

While Google will find your site on its own, that doesn’t mean it can quickly figure out what your site is about. You need to do some SEO optimization to help things long.

Start by optimizing your meta-information on each of your pages. You want to create title and description tags for Google. This information is what Google shows to its searchers.

Your goal is to create compelling headlines that get searchers to click through to your website. Google can track your conversion rate, so make sure you give Google users what they’re looking for.

3- Make Security a Priority

Security is no joke in today’s world. There were 4 billion records stolen in 2019 alone. Your website isn’t immune to cyber-attacks.

If you use a CMS platform to write for your website, make sure you keep things secure. Regularly check for updates to the software you use. Security patches get released often, so make sure you watch out for them.

You won’t always be able to get to these updates in time. Keep watch over the files that are on your server. If you see any strange files or notice that your pages have updated on their own, investigate to make sure your website hasn’t been compromised.

If you run a web server yourself, you also need to keep that software up to date. You can update most servers with one command. Create a schedule to log in and make those updates.

4- Do Regular Backups

You need to prepare for anything when managing a website yourself. Data loss is one of the biggest things to look out for.

Any software update you make has the potential to break something on your website. If this happens without a backup, you can end up spending hours trying to roll things back to where they were before.

You also have situations where contributors can accidentally delete content without meaning to. Without backups, you’ll have to recreate that content from scratch or dig through your archives.

You should do your backups at least once per week. When you do this, you can restore your site with a few clicks of a button.

5- Create a Content Schedule

Getting people to your website is only the first step. You need to keep people coming back after that.

The problem is that you can’t expect people to come back if they have nothing to go back for. If you don’t have a regular content schedule, nobody knows when to check back in with your site.

Creating a content schedule gives your fans a reason to keep coming back. If you want to give your readers a reminder that you posted new content, set up an email list, and send out notifications when your new posts go live.

6- Get on Social Media

Google isn’t the only way to gain and retain readership. You can also get in front of new people by creating accounts on social media.

Find out which social media sites your target audience hangs out on and create accounts on each one of them. Your goal is to point your current visitors to these pages to start building your following.

Once you have people following, start posting updates to these sites. You want your fans to start sharing your content with their friends. If you create content that’s good enough, your site can even go viral.

7- Build Backlinks

You’re only part of the way there if you optimize your website for SEO. You have a lot of competition in the search engines. You need to let Google know every way you can that your site is worth going to.

Backlinks are one of the best ways to do this. Google considers a backlink like a vote for your site. The more you have, the more authoritative your website seems.

Your goal with backlinks is to get links from prominent websites in your industry. These links will count for more than ones from smaller sites. Get in touch with the webmasters for these websites and form a relationship with them. Or you can try TheAdsy, where you can buy links.

One of the best ways to get a link is by providing a guest post. Look at their website to look for content they’re missing. If you can provide that information to their readers, they will give you a link in return.

Website Managing Isn’t an Easy Job

You can’t build a website and expect people to come. You need to put in the work if you want people to find their way to your site. Use the website managing tips above to start moving your site to the next level.

Getting people to your website is only the first step. Head back to our blog to learn more tips for keeping people there and turning them into customers.

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