It’s 2020, and the internet advertising world has expanded beyond the expectations of digital marketing professionals. Even though this is a hard time for people all over the world, this is a great time for digital marketing and online advertising. The competition is fierce; those who never thought of establishing an online presence because they like to do things the old way are now all over the internet. After all, it’s the only way for a business to survive while consumers are quarantined.
Getting organic traffic gets harder every day, and social media is only focused on those who pay. If you want to make more sales, generate more leads, and ensure business continuity, you have to start investing more money in building better Google advertising campaigns. We’ve put together a guide to show you why it is important to start advertising on Google today, so let’s get right into it.
Take Advantage Of the Voice Search
As the world gets more technologically advanced and our homes get smarter, people get lazier, and the typing trend disappears. Audiences now use voice search a few times throughout the day, using smart devices and voice-activated speakers; they do voice-shopping. If a potential customer of yours asks Google about the most suitable place to buy furniture or any other keyword that represents your business, then you want Google Assistant to take them to search results that lead to your website first. In this way, your business will be seen first, resulting in an improvement in sales performance.
Allow Your Ad to Shine
Google has always been able to compete with other online platforms when it comes to helping businesses and consumers at the same time. You can now add a few pictures to your ads that represent your brand or showcase your products and services. That way, your customers will be able to see a highlighted URL and a headline for the company in addition to a few pictures. This will increase customer engagement and enhance your reach results.
This option is also available with more features on Google My Business, as Google has recently started to activate more cool features like Google Posts. The online advertising professionals from digitalmaas.com/blog/google-my-business-posts show you how you can use these features to help your customers understand more about your business and engage with you more easily. Using attractive visuals will increase your reach and will help you get better conversions on your Pay Per Click campaigns. You will now be able to add new products or services, working hours, more pictures, highlight events, and talk about offers in your ads. You can even attract more new customers by offering welcome packages and discounts.
Technological advancements mean artificial intelligence, which is exactly why Google now has Smart Biding. This system will optimize your conversions to help you achieve your advertising objectives and increase your return on investment. This is yet another way for Google to outdo its competition. You will not only be able to carefully select keywords and bid accordingly, making sure you increase your quality score every minute to ensure efficiency, but you will also have the system assist you in getting the best possible results.
You will be able to optimize your bidding according to a few factors, including where a customer intends to go, not where they currently are. It’ll also optimize your remarketing list according to your customer’s last search results and interactions. There are numerous benefits to tailoring your ads to your potential customers like being able to change the interface language or being able to bid on the ad version your customers will most likely click on.
Get Better and Faster Results
The thing about Google is that you don’t really have to build credibility or use a social media word of mouth strategy to attract customers and get their attention. Unlike advertising on social media and SEO, Google Adwords campaigns will be activated right away and will start getting you data, analysis, and qualified leads as soon as it goes live. It also shows your customers how serious you are as a business and will let you stay up to date by constantly analyzing keywords and enhancing strategies.
SEO is vital for your business’s success but you don’t have to wait for customers to realize you’ve been making a lot of effort to reach them. You can, instead, show them that you are proactive and more qualified than your competitors to win their loyalty by using Google Adwords.
To make the best use of Google Ads, you need to hire marketing professionals to help you set realistic objectives and achieve outstanding results. The best thing about Google is that it keeps evolving. While people’s interests can shift from one social media platform to the other at any given moment, Google remains the only constant. One simply can’t stop using it.
Younger generations are more dependent on it as a source of information for everyday needs, so you need to start keeping up with what is going on in the Google Ads world and make sure your ad types are both creative and effective.