Why Custom Shipping Boxes Are an Investment in Your Business
In a world where Instagram “unboxing” is a prevalent form of influencer marketing, the packaging of your products is essential to your brand. Whether it’s food brands displayed on grocery aisle shelves or e-commerce companies delivering packages to customers, your box is your first impression with your customer.
Custom boxes are an affordable investment with high returns. Learn why you should consider them for your business.
Brand Recognition
For e-commerce businesses or brick-and-mortar stores expanding their e-commerce platforms, branded packaging elevates the customer experience. This is the first tangible experience that many customers will have with your brand, and it can set their expectations for the product inside the box. A personalized touch is a great way to make the experience memorable, whether a custom insert or a handwritten note from your team.
A custom box lets your brand tell its story and convey essential information like instructions, return policies, and promotions. In addition, your brand can utilize the packaging to promote its values by using eco-friendly materials. Ultimately, it’s all about making a lasting impression that will keep your company in consumers’ minds for future purchases and recommendations to friends and family.
Many online branding experts, like Printivity, provide custom shipping box options. When vetting them, choosing one that wants to improve your brand recognition and shares your values is essential.
Increased Sales
If you’re a small business owner, return on investment (ROI) is an important metric. A high return on your assets allows you to reinvest in your business, which can lead to future growth and increased profits.
Custom shipping boxes can increase sales by offering customers a unique, memorable experience. They can also serve as a brand awareness tool, helping to spread the word about your products and services. Plus, they’re a great way to build customer loyalty and trust.
Try sending out free product samples in a custom box to increase sales. This is a great way to create differentiation, and your clients will be impressed with the high-quality print and packaging. You can even use subscription boxes to add extras, like additional products or accessories, to boost the “wow factor” of each shipment. This will help you retain customers and get them to refer your business to friends and family.
In addition, using custom boxes can save you money on shipping costs. Many major carriers have now adopted dimensional pricing, which calculates shipping fees based on package volume rather than weight, allowing delivery vehicles to maximize space.
Increased Customer Loyalty
In today’s competitive market, branding and marketing are essential for any business. Custom packaging boxes offer a unique opportunity to optimize the shipping process, create a memorable customer experience and build brand loyalty.
The unboxing experience is one of the most essential parts of the customer journey. It’s a chance for companies to showcase their brands excitingly and make customers feel like they’re opening a gift. This is especially true for subscription boxes, which are often beautifully designed and well-packed.
Consider adding inserts with instructions, return policies, and other vital information. This will also help encourage future purchases and allow customers to enroll in loyalty programs. Another great idea is to include a discount on the customer’s next purchase. This will leave them feeling appreciated and likely increase their likelihood of recommending your products to friends and family. This personalized promotion is a cost-effective way to promote your company and build brand awareness.
Increased Brand Awareness
Custom boxes make your brand identity and marketing messages visible at every shipping process step. The packaging is inexpensive marketing material that can megaphone your company’s logo design, messaging, and product offerings.
Stock-sized boxes are generic packaging conveniently available at your local carrier store but often must fit products properly. Items shipped in boxes that are too tight or loose will be damaged in transit. When you use a competent box firmly to manufacture your boxes, they’ll ensure that your products are the right size and will fit them perfectly.
The unboxing experience is one of the few touchpoints that e-commerce businesses can connect to customers. It’s an opportunity for them to build brand loyalty and create lasting relationships. When companies invest in their packaging and brand experience, higher reorder rates, improved customer retention, and increased revenue pay off.
Reduced Shipping Costs
A well-designed package can reduce shipping costs. Optimized packaging helps ensure that your shipping boxes meet parcel carriers’ dimensional rules, which can reduce the price you pay to ship your product. Consult a fulfillment specialist to learn more about optimizing your packaging and saving shipping money.
Packaging can also serve as an extension of your brand. It can help communicate your company mission and vision or highlight your community outreach or sustainability efforts. The possibilities are endless, and a properly designed message can create a positive connection with your intended consumer base.
In addition, custom boxes can help you differentiate your business in a saturated market and build brand recognition. Whether consumers are shopping online or in-store, the visual appeal of your packaging will help them remember your brand. Moreover, it can connect the post-purchase experience with the excitement of their buying decision and increase customer reorders and retention rates. Custom boxes and other branded materials can help you establish yourself as a leader in your industry, driving more revenue over the long term.
