The criticality of SEO knowledge to non-SEO teams
Do you know that non-SEO teams are those who impact the corporation’s SEO? They are even more shocked to learn that most SEO teams spend very little time “doing” SEO (because they can’t) and most of their time advising SEO. We are going to see how different teams of a corporation affect the company’s SEO directly and indirectly. It’s one you may want to share with other teams.
It is important to educate the non-SEO teams at large corporations to understand the complexities of SEO and how much their decisions impact it. They should be aware of the ways in which the numerous decisions by these teams have added up to the organic optimization challenges for their sites.
Is your company an SEO Avoider or SEO Pacesetter?
Categorize yourself after acknowledging their meaning which is as follows.
SEO Avoiders are obviously the companies that avoid practicing SEO, either intentionally or unintentionally.
SEO Pacesetters are companies in which every team in the corporation is committing to 20% of SEO that makes 80% of the impact on their businesses.
However, the SEO skill of an SEO team is not determined by the greatness of the SEO at the site of an enterprise corporation. The SEO team is needed at all cost, but this alone can’t promote the corporation among the field competitors
What exactly an enterprise SEO team has to Do?
The way in which the SEO team works at a large corporation is different from that in a small company. In the case of a small company, the SEO team alone can take care of the SEO matters from scrutinizing the content to building the link. But this isn’t the case at larger corporations. Here, SEO teams are not responsible for SEO as they don’t have the ability to take control of anything on the website with an exception of title tags and Meta descriptions).
So how do an SEO team at large corporations get their work done? Because they run along with the clock hunting projects, extinguishing out problems, and trying to make other teams render the things that will help SEO grow. Let’s get a peek at the list of the things an SEO team ought to do:
- Detail the SEO strategy (which other teams have to implement).
- Build a keyword targeting strategy to be employed by writers.
- Periodically, guide writers for any SEO specific content as part of the strategy.
- Figure out technical problems, note down the requirements and QA test the fixes.
- Analyze wireframes and provide feedback.
- Direct on URL redirects and test when they go live.
- Coach other teams. (Training needs to be regular and in-depth enough to enable each role to master their 20% of SEO that will create 80% of the impact.)
- Suggest on internal linking.
- Furnish requirements and imperil assessments for site changes.
You may notice that some of the important SEO tasks you already know such as scrutinizing content and making the site SEO friendly are not mentioned in the above list. This is because most of the vital tasks are taken care of by non-SEO teams. Everything a person experiences when entering a site is created by the non-SEO teams, right from controlling the content, the link and everything a search engine bot sees on your website. This may be a shock to many.
How do Non-SEO teams affect SEO?
Now it’s time to consider the factor that impacts a company’s SEO other than the SEO team i.e, the non-SEO teams who take part directly and indirectly in the working f the website.
Here is the list of most important non-SEO teams affecting SEO big time:
- UX designers
- Product Managers
- Project Managers
- QA testers
It may be overwhelming these are teams that actually bring SEO into action. One of these teams that has a greater impact on SEO is the Content writing team. They produce content that forms the means of communication on-site and off-site with the visitors, potential customers, and random users. These are the teams answerable for a company becoming either an SEO Avoider or an SEO Pacesetter. So, the need for these people to be aware and to understand their working on SEO is highly essential.
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What does this mean for non-SEO teams?
Non-SEO teams need coaching and tools considering the level of organic ranking risk (and opportunity) each role hold for the site.
Every role has its fundamental need to master the 20% of SEO that makes 80% of the impact from their role. This 20% has to be a core competency. So, training these teams in this aspect has become requisite and will be better if the training can go deep. And also this can’t happen overnight. The manager’s team can’t know how to support grow organic traffic by double-digit percentages nor mitigate double-digit percentage risks in just an hour or two of SEO coaching.
This article will help other SEO teams the necessity of getting to perceive the working of SEO. Every non-SEO team shaping the site has the power to raise organic traffic and outcomes exponentially, but only if they possess the knowledge to do it. If they don’t, they could unknowingly cause huge organic traffic drops.