SEO is a game-changer for the restaurant industry. Did you know that 60% of diners look up local restaurants online before they visit it? Plus, more than half of those people check out the restaurant’s website after seeing it in Google search results.
So, if your website isn’t showing up on Google, you’re missing a huge chance to attract potential customers who are searching for places to eat. Not only this but without a proper SEO, you are also not attracting diners who have seen your place but are unsure of visiting it.
In this blog, we have shared how an SEO agency in San Francisco changes it by working on the right strategies. They not only ensure a big boost in website visits, phone calls, and customers walking through your doors but also build trust and credibility for your brand. Keep reading:
How Does An SEO Agency in San Francisco Help You?
Here’s a straightforward guide on how an SEO agency in San Francisco does that:
1. Optimizes for Local SEO
Local SEO is all about making sure people in your area can find your restaurant. The SEO agency in San Francisco starts by ensuring your website includes your address, phone number, and business hours.
They also add local keywords like “best sushi in San Francisco”, “San Francisco vegan restaurant,” or any other keywords that are relevant to your restaurant throughout your site. This helps search engines understand where you are and what you offer, making it easier for locals to find you when they’re searching for a bite to eat.
2. Audits Your Google Business Profile
Your Google Business Profile is often the first thing potential customers see. So it has to be up-to-date with your current address, phone number, business hours, and a link to your website.
The SEO agency in San Francisco does this and also uploads high-quality photos of your food, interior, and any special events. They also create strategies to encourage happy customers to leave positive reviews. With a well-maintained Google Business Profile, you can notice a significant boost in your visibility in local searches.
3. Develop a Keyword Plan
Keywords are the terms people type into search engines when looking for something. You need to target these phrases so that people in your area search for restaurants. An SEO agency in San Francisco uses high-end tools and tactics to find the most relevant keywords that relate to your restaurant.
This is not done in vacuums. Instead, they find out what makes your place special. Are you known for your brunch? Then Keywords like “San Francisco brunch spots” or “best mimosa brunch in SF” could be perfect.
Once they know your USP, your SEO agency in San Francisco will use tools like Google Keyword Planner, Ahrefs, SEMrush, and others to find popular search terms related to your restaurant.
4. Updates On-Page SEO
On-page SEO refers to the content and structure of your website. When you hire an SEO agency in San Francisco, they usually start with a website audit to check what’s lacking in your site that prevents its visibility. Based on the results, they started fixing the on-page issues. The basics include making sure each page on your site has a unique title tag and meta description. These are the snippets that show up in the search results.
They also use your keywords naturally within your content, headings, and URLs. For restaurants, they especially ensure that the menu is easily accessible and updated regularly. Clear and concise information helps both your customers and search engines.
5. Makes Website Mobile-Friendly
As mentioned before, people are searching for restaurants on their phones than ever before. That means your website needs to look good and function well on mobile devices.
An SEO agency in San Francisco has a team of technical experts who work on creating responsive websites that automatically adjust to different screen sizes.
In simple words, they ensure things like the buttons are large enough to tap easily or the loading times are quick. Since Google prioritizes mobile-friendly sites in its search results, this step is crucial.
6. Encourages and Addresses Reviews
If you have been following social media, you will know that online reviews can make or break a restaurant. So, it is highly important to keep a tab on both good and bad reviews. An experienced SEO agency in San Francisco knows how to do this. With their unique strategies, they encourage satisfied customers to leave positive reviews on Google, Yelp, and TripAdvisor.
Plus, they respond to reviews, both good and bad. Whether thanking customers for positive feedback or addressing any concerns raised in negative reviews, they do it all. Showing you care about customer feedback builds trust and can improve your overall rating.
7. Interacts With Diners on Social Media
Social media is a fantastic way to engage with your customers. In fact, many restaurants are collaborating with social media influencers to reach more diners. You, too, can hop on this trend by hiring an SEO agency in San Francisco. They will manage the profile and share mouth-watering photos of your dishes, behind-the-scenes shots, and information about special events or promotions.
In addition, if you opt for social media services within the SEO package, they will also respond to comments and messages promptly. With a strong presence here, you can drive massive traffic to your website and increase your visibility.
8. Boosts Your Authority by Gaining Links
Having other reputable websites link to your site can boost your search engine ranking. For this, an SEO agency in San Francisco uses its network and reaches out to local food bloggers and offers to host them for a meal in exchange for a review.
Such collaborations with local businesses to create joint promotions are further shared on each other’s websites. The more high-quality links you have pointing to your site, the more authoritative it appears to search engines.
9. Improves Your Schema Markup and Rich Snippets
Schema markup is a type of code an SEO agency in San Francisco adds to your website to help search engines provide more informative results for users.
An SEO agency in San Francisco uses it to display your menu directly in search results. Rich snippets can show additional information like star ratings, operating hours, and price ranges right in the search results, making your listing more attractive.
Putting It All Together With The Best SEO Agency in San Francisco
If you’re looking to fill more tables and get more orders, leveraging SEO is a must. Just make sure you invest in the right SEO agency in San Francisco.
We suggest you opt for experienced firms like AdLift since they have a strong grasp on what works and what doesn’t. Plus, they are a full-fledged agency, which means whether you want on-page SEO or video marketing, they can handle it all. Contact them to learn more about their services, and don’t forget to read their award-winning case studies.
