In this modern digital world, technology continues to grow and evolve, and a higher number of companies are becoming a part of the global digital economy. As a result, employees with developed digital skills are becoming crucial to organizations, helping to increase competitiveness and accelerate success. It seems like hard technical skills are more important in this business environment than ever before, as only the candidates with the right digital competencies are being employed. With that in mind, here are some of the most essential digital skills companies are mostly looking for today:
Programming and development
Data science and analytics
All companies gather vast amounts of data nowadays. However, this data can’t be valuable to them if they don’t have an experienced analyst on board. That is why data scientists are in high demand all across the globe. In fact, the demand significantly outweighs the supply at the moment, which makes data science a brilliant career path for modern professionals. Employers are facing a shortage of candidates with the right skills to make smart decisions based on the analysis of acquired data, meaning that data science will soon become a core requirement for a wide range of roles and positions. Developing this skill will surely position candidates ahead of the curve.
Electronics and communications
Digital communication skills are absolutely essential in this modern world, enabling employees to establish contacts and implement certain strategies that will bring value to the company without any technological barriers that could prevent its development. To take this a step further, employees could also develop their hard skills, such as interpreting code and converting to plain language for receiving messages, connecting voice communication equipment, troubleshooting communication issues, etc. Great adult apprenticeships might be the most effective way to develop these and similar skills. They can provide deeper knowledge and on-the-job experience that is highly valued by companies and employers.
Digital project management
Project management is another vital skill that is particularly desirable to companies in various industries, not just those heavily relying on tech. Project managers have a comprehensive understanding of how to develop projects, from the ideation and planning processes to fully developing products and services. This can be quite beneficial for organizations of all types and sizes, helping them to manage timelines and budgets, mitigate risks, boost productivity, improve the quality of work, and raise overall client satisfaction. As such, any job candidates who are able to demonstrate a knowledge of methodologies such as AGILE and SCRUM will certainly stand out with their CVs to hiring managers.
Digital product management
Apart from project management, product management skills are also quite valuable to different companies and industries. This important role involves performing market assessments, user testing and conducting customer interviews, road map planning, resource allocation, running design sprints, revenue and pricing modeling, defining and analyzing success metrics, and other core competencies. Of course, this knowledge will take some time to be acquired, but it will likely be worth it in the long run. Product managers are quite popular at the moment, helping companies to plan their products are services better, but they might become even more crucial in the future as more customer-oriented services become an integral part of global industries.
Online marketing capabilities
To promote their services and products, organizations are mostly focusing on digital marketing strategies today. For that, they need experienced marketers or other employees who have developed skills in search engine optimization, content marketing, social media advertising, user experience design, digital marketing tools, analytics tools, and similar competencies. Understanding how to get the best value for money out of the widest range of networks is critical in this area, and any candidates capable of demonstrating these skills are bound to beat the competition. Online marketing continues to rise and represents an important focus for companies, which is why it’s becoming a vital digital skill for employees as well.
As organizations and business environments continue to evolve, so do the competencies needed for reaching success in these companies. Job applicants and employees are advised to hone in on the most essential digital skills in an effort to accelerate their careers in 2022.