Are you a business owner confused about content marketing? Not sure how you can fully utilize this important aspect of your marketing strategy?
If this is you, then you’re in the right place. We’ll cover what content marketing is and give you actionable tips you can follow to create the perfect content marketing plan for your business.
Don’t spend another minute pulling out your hair wondering what to share on social media or how to rank in the search engines. Keep reading to find out how you can make the most of digital marketing to boost your business and increase your conversions.
What Is Content Marketing?
Content marketing has been around since the beginning of time. With digital marketing, we are simply using the power of the internet to share our stories virtually rather than mailing out the Sears-Roebuck catalog.
While it might sound intimidating, content marketing at its core is sharing valuable information with your audience. Whether that be through YouTube videos, blog posts, podcasts, or Instagram stories, all are examples of sharing information with your audience.
To take your content marketing a step further is to create a strategy for your content marketing. This enables you to strategically create content that shares a particular message leading your reader towards the desired goal, which is usually to purchase your product or service.
If you don’t create your strategy ahead of time you will find yourself randomly posting at the last minute, forgetting to post on a consistent basis, and losing out on customers and sales due to inefficiency and obscurity.
Tips to Create a Converting Content Marketing Strategy
When you’re creating your content marketing strategy there are four tips we suggest you focus on to improve conversions and boost your business.
Tell Your Story
Your content marketing is your link to your audience, the way you can build a relationship and gain their trust. You can start the process of building trust by sharing your story. Be brief here, but be personable, people like to work with brands they know and trust.
Solve Your Audience’s Problem or Pain Point
Once you’ve shared a short story about your struggles with a particular problem, share with your audience how you solved it. Help them to solve their problems and they will come back to you time and time again. Eventually, you will have a loyal following and paying customers.
Focus on Engagement
Whether you’re writing blog posts or sharing on social media you want to build engagement. Encourage comments and ask questions. Then come back and answer those questions, this will continue to build the relationship started in the tips above.
Showcase Your Products or Service
When you create your content marketing plan, include your product or service naturally and organically. Nobody likes to be sold to, but when you start by building the relationship first in the three steps above then you can share your products naturally and your readers will buy without feeling sold to. So, go ahead and share your products, but do it in a way that isn’t spammy and is naturally linked within your content.
Your content marketing plan must include these four key components to see increased engagement and conversions. As you learn more about your digital marketing, remember to read about content marketing as well as further steps to create your strategy.
When you have a plan you are never left wondering what to post on social media. You know what blog posts to publish because you know what questions your audience is answering. And you naturally lead your potential clients and customers through the buyer’s journey towards.
If you’re overwhelmed with creating your strategy and implementing your plan then you could benefit from outsourcing your digital marketing.
Benefits of Outsourcing Your Content Marketing Plan
You started your business because you love what you do. Marketing isn’t in your wheelhouse. Instead, consider outsourcing your digital marketing.
There are several benefits to outsourcing your digital marketing plan. Some of these include:
- More time to work on your business instead of in it
- Publish more content and on a more regular basis
- Publish quality content written with optimization in mind
- Benefit from utilizing experts rather than trying to learn this yourself while running your business
- Improve your efficiency and decrease overhead
Creating engaging content that leads to increased conversions can be daunting at best and overwhelming at worst. So, stop trying to come up with fresh new ideas every day. Instead, outsource to the pros and get back to the work you love, the reason you started your business in the first place.
You started your business so you can do what you love. Leave the marketing to the professionals and you will find yourself loving your business again.
Have a Plan to Grow Your Business
Content marketing can be a great way to share your business with your audience. And when it’s done right it can boost your business to that next level you’ve always dreamed about. But when it’s not done right, it can become a nightmare of last-minute posts and you, staring at a blank screen.
Don’t spend another minute worrying about what to share with your audience. Create your winning strategy today and follow these tips to build relationships with your audience that will boost sales and business.
For more great information on this and other topics, check out the rest of our blog.